The New Airbnb

#1

Post by hoverkraft » Wed, Jul 16, 2014, 5:21 PM UTC

Re: The New Airbnb

#2

Post by george88b » Wed, Jul 16, 2014, 5:27 PM UTC

I am not really a fan of the pastel colors and the new logo. I know they were trying to make photos and such more prominent but I find it harder to navigate.

Re: The New Airbnb

#3

Post by bsmith » Wed, Jul 16, 2014, 5:29 PM UTC

The site looks great.

However, is it just me, or do the videos in the mantle not really add much? I find the movement in some of them distract from the space itself, while others just seem a little staged or even a bit creepy. I think I would have much preferred photos.

Re: The New Airbnb

#4

Post by trustfundbaby » Wed, Jul 16, 2014, 5:30 PM UTC

Not bad, but I have to say the old design/logo/identity just seemed like more ... fun.

Re: The New Airbnb

#5

Post by antr » Wed, Jul 16, 2014, 5:30 PM UTC

What was wrong with the old design? IMHO, the current site doesn't look as good.

Re: The New Airbnb

#6

Post by alphonse23 » Wed, Jul 16, 2014, 5:38 PM UTC

I can't say I really believe in Airbnb as a company and idea, but that is a damn well designed website -- I guess you could say the best money could buy..

Re: The New Airbnb

#7

Post by alphonse23 » Wed, Jul 16, 2014, 5:38 PM UTC

I can't say I really believe in Airbnb as a company and idea, but that is a damn well designed website -- I guess you could say the best money could buy..

Re: The New Airbnb

#8

Post by stevenkovar » Wed, Jul 16, 2014, 5:40 PM UTC

Not a critique of the design overall, but if someone responsible for the home page design is reading this: it might be worth applying a slight translucent layer over the background images/videos to help make the white text more readable (something like (0,0,0,0.4)!

Re: The New Airbnb

#9

Post by lukethomas » Wed, Jul 16, 2014, 5:42 PM UTC

It seems clear to me that this is a step towards a bigger vision (example: http://www.reuters.com/article/2014/06/05/us-airbnb-dinner-i...)

I just saw the event they had, and while extremely awkward and painful to watch, they continually eluded to a broader concept bigger than "renting rooms."

Re: The New Airbnb

#10

Post by azharkhan » Wed, Jul 16, 2014, 5:42 PM UTC

I think this was a well thought out rebranding, especially seeing as they are becoming a larger global brand, and their identity needed to reflect that as well.

The site is beautiful, the new logo is simple yet unique and fits their brand well, and I personally cannot wait to use their services next year for my trip through Europe.