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Correlation behind adblock growth surge and AdSense revenue doldrums

blog.pagefair.com

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Re: Correlation behind adblock growth surge and AdSense revenue doldrums

#4

Post by seanblanchfield »

CmonDev wrote: post #2

Adblock and do-not-track request should be promoted as much as possible.

We think (@pagefair) it's clear that adblock is being promoted just fine by word of mouth. It's the ad industry that's got to change somehow. We're trying to be part of that. What's shocking to us is how the ad industry mostly doesn't even recognise how fast adblock is growing. To them, it just looks like more people have switched off their PCs, because they just can't see that segment of the audience anymore. Therefore, they're having a really hard time figuring out that this is even happening to them.

Re: Correlation behind adblock growth surge and AdSense revenue doldrums

#5

Post by ciaranm »

seanblanchfield wrote: post #4
CmonDev wrote: post #2

Adblock and do-not-track request should be promoted as much as possible.

We think (@pagefair) it's clear that adblock is being promoted just fine by word of mouth. It's the ad industry that's got to change somehow. We're trying to be part of that. What's shocking to us is how the ad industry mostly doesn't even recognise how fast adblock is growing. To them, it just looks like more people have switched off their PCs, because they just can't see that segment of the audience anymore. Theref…

> To them, it just looks like more people have switched off their PCs

That's a really interesting comment. I don't think people are moving away from laptops (desktops maybe) anywhere near as quickly as I so often hear.

Anecdotally, almost everyone I know uses predominantly laptops for their computing/browsing needs. They almost all also use Adblock.

Re: Correlation behind adblock growth surge and AdSense revenue doldrums

#6

Post by seren »

ciaranm wrote: post #5
seanblanchfield wrote: post #4

Earlier quoted context omitted.

We think (@pagefair) it's clear that adblock is being promoted just fine by word of mouth. It's the ad industry that's got to change somehow. We're trying to be part of that. What's shocking to us is how the ad industry mostly doesn't even recognise how fast adblock is growing. To them, it just looks like more people have switched off their PCs, because they just can't see that segment of the audience anymore. Theref…

> To them, it just looks like more people have switched off their PCs That's a really interesting comment. I don't think people are moving away from laptops (desktops maybe) anywhere near as quickly as I so often hear. Anecdotally, almost everyone I know uses predominantly laptops for their computing/browsing needs. They almost all also use Adblock.

I think you are on to something. If you are "savy" internet user, you probably hang a bit longer on the desktop than the average population because you are also a power user. If you are a "casual" internet user, mainly checking some social site status, etc, using a mobile is enough. Or to say otherwise, prosumer vs consumer. And it is more likely that you will use an adblocker if you belong to the first part of the population.

Re: Correlation behind adblock growth surge and AdSense revenue doldrums

#8

Post by cm2012 »

smackay wrote: post #3

Yes, it's much better to blame the users and those pesky hackers than admit that online advertising is largely a waste of money. http://www.businessweek.com/debateroom/archives/2008/08/inte...

You realize that online marketing for direct acquisition is insanely easy to track, right? Branding is another story, of course.
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