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Basecamp: A Clear and Present Brand

1–5 of 5 posts

Post by tarmac » Mon, Aug 31, 2009, 8:42 PM UTC

Re: Basecamp: A Clear and Present Brand

Post by antidaily » Mon, Aug 31, 2009, 11:52 PM UTC

Stick to the subject - changes to Basecamp. I don't care what your product does.

Post by gizmo » Tue, Sep 01, 2009, 12:04 AM UTC

What do we have here? A company that clearly tries to be accessible and friendly, and instead comes across as sleazy and manipulative.

This kind of marketing can backfire -- I don't recommend it.

Post by mkinsella » Tue, Sep 01, 2009, 12:13 AM UTC

While it was interesting to read about the Basecamp transition (hadn't heard of it before), this is simply an advertising piece for their product.

Post by alabut » Tue, Sep 01, 2009, 12:16 AM UTC

This link is just a commentary on the real action - here's the official 37S announcement: http://basecamphq.com/transition