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OkHi – Solving the lack of a physical address system in Kenya

okhi.co

1–10 of 46 posts

Re: OkHi – Solving the lack of a physical address system in Kenya

#2
OK, I've read the page, I have no idea what this is, does, or solves. An excellent example of a glossy, gorgeous landing page that does not do what it's supposed to.

Added in edit:

The title here on HN makes it clear - but if someone, anyone, goes to that page, even if it is a problem they need solving, how do they know that they solve the problem! Having something, anything, like:

    No physical Address?

         No problem!

    We make it easy to get
    together even when you
    can't give an address.
And I am partially in that market, for reasons I can't explain too much. That's why I went to the page based on the HN title. But there is nothing, nothing on that page that tells me what it is I'm creating. And it doesn't even let me click the "create" area on the screen - it could at least pop up a hint.

This is intended as useful feedback - I'm saying what I found frustrating, and in some sense what I need to see. I'm trying to help them see from a fresh perspective things that need changing. That fact that most hipster pages are slick, gorgeous, but ultimately similarly frustrating is a bonus.

And before you say that the younger generation at whom it's aimed will understand, remember that it's the middle to older generation who generally have much, much more disposable income.

Re: OkHi – Solving the lack of a physical address system in Kenya

#3

OK, I've read the page, I have no idea what this is, does, or solves. An excellent example of a glossy, gorgeous landing page that does not do what it's supposed to. Added in edit: The title here on HN makes it clear - but if someone, anyone, goes to that page, even if it is a problem they need solving, how do they know that they solve the problem! Having something, anything, like: No physical Address? No problem! We…

http://www.okhi.co/insight

Has some more hints but even after reading that it's mostly unclear. At a guess they couple an ID to a lat/lon pair, a 'just for you' google map pin.

Re: OkHi – Solving the lack of a physical address system in Kenya

#5

OK, I've read the page, I have no idea what this is, does, or solves. An excellent example of a glossy, gorgeous landing page that does not do what it's supposed to. Added in edit: The title here on HN makes it clear - but if someone, anyone, goes to that page, even if it is a problem they need solving, how do they know that they solve the problem! Having something, anything, like: No physical Address? No problem! We…

Exactly. They list "Create" "Share" and "Relax" but there is no "Why"

Re: OkHi – Solving the lack of a physical address system in Kenya

#7

OK, I've read the page, I have no idea what this is, does, or solves. An excellent example of a glossy, gorgeous landing page that does not do what it's supposed to. Added in edit: The title here on HN makes it clear - but if someone, anyone, goes to that page, even if it is a problem they need solving, how do they know that they solve the problem! Having something, anything, like: No physical Address? No problem! We…

The Google Play store link seems to be the most useful for figuring out what it does: https://play.google.com/store/apps/details?id=co.okhi.app

Re: OkHi – Solving the lack of a physical address system in Kenya

#8

Hmm this is interesting. I could see the value in other developing countries like Nicaragua where there are no street signs anywhere. Directions are "100 meters from the chicken shop, take a left"

I had the opposite problem while living in Toronto. I'm so used to navigate by landmarks that I couldn't find places I'd been to before because everything looked just about identical. Second street down from the 'pizza-pizza' on the west side of Yonge street. Right. I had not quite figured there would be multiple pizza-pizza franchises on Yonge street alone.

Re: OkHi – Solving the lack of a physical address system in Kenya

#9

OK, I've read the page, I have no idea what this is, does, or solves. An excellent example of a glossy, gorgeous landing page that does not do what it's supposed to. Added in edit: The title here on HN makes it clear - but if someone, anyone, goes to that page, even if it is a problem they need solving, how do they know that they solve the problem! Having something, anything, like: No physical Address? No problem! We…

You are not the target market.

The target market would know exactly what this is and why it's useful, because they live every day without a physical addressing system like most of the world enjoys[1]

[1]: http://www.tripadvisor.com/ShowTopic-g294206-i9216-k5547694-...

Re: OkHi – Solving the lack of a physical address system in Kenya

#10
post #5

OK, I've read the page, I have no idea what this is, does, or solves. An excellent example of a glossy, gorgeous landing page that does not do what it's supposed to. Added in edit: The title here on HN makes it clear - but if someone, anyone, goes to that page, even if it is a problem they need solving, how do they know that they solve the problem! Having something, anything, like: No physical Address? No problem! We…

Exactly. They list "Create" "Share" and "Relax" but there is no "Why"

If you live in a country with no addresses, you don't need to be told "Why".

From their blog

"So what’s wrong with the physical address system in Kenya? It’s not that it doesn’t work, it’s that it fundamentally doesn’t exist. The majority of homes do not have a name or number, rarely have a street name and definitely no national level post or zip code. This leads to major social and economic issues that are throttling growth in Kenya.

Imagine an ambulance driver who can’t find their casualty, a pizza delivery man who can’t find his customer or a bank that does not know where their customers live. This happens thousands of times a day in Kenya and almost every other emerging market in the world. It’s a big problem that has to be fixed and we believe we’re the ones to do that."

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