Apple set to get Beats in $3.2B deal
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Apple set to get Beats in $3.2B deal
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Re: Apple set to get Beats in $3.2B deal
#2Beats headphones are crap, sure. And their streaming service isn't as mature as Spotify. But three billion dollars isn't about headphones or online music streaming or Dr Dre's drunken celebration. It's about growth.
Apple has a chokehold on the iPod market. They've rocked the market with the iPod, iPhone, iPad and those products will be cash cows for a long time. But where is their next growth going to come from? A watch? I doubt it.
All the granola 16-year-old white girls already have their iPhone. There's no room for crazy growth among middle class white people. Apple needs to use it's expertise to pursue new markets, which is exactly what they're doing.
Tim Cook isn't afraid, he's strategic. Beats by Dre is a high-end consumer lifestyle brand that GREATLY appeals to black, hispanic, urban-context, young men and women. They sell expensive products. They care about design. They represent a way of living. They're Apple in another market.
Beats is about to be Apple's international foray into a completely new growth segment. And it's genius.
Re: Apple set to get Beats in $3.2B deal
#3Beats headphones are crap, sure. And their streaming service isn't as mature as Spotify. But three billion dollars isn't about headphones or online music streaming or Dr Dre's drunken celebration. It's about growth. Apple has a chokehold on the iPod market. They've rocked the market with the iPod, iPhone, iPad and those products will be cash cows for a long time. But where is their next growth going to come from? A w…
I agree. Not to mention that Dre and Jimmy are pretty damn savvy businessmen. They basically beat monster at their own game: http://gizmodo.com/5981823/beat-by-dre-the-inside-story-of-h...
Re: Apple set to get Beats in $3.2B deal
#4Beats headphones are crap, sure. And their streaming service isn't as mature as Spotify. But three billion dollars isn't about headphones or online music streaming or Dr Dre's drunken celebration. It's about growth. Apple has a chokehold on the iPod market. They've rocked the market with the iPod, iPhone, iPad and those products will be cash cows for a long time. But where is their next growth going to come from? A w…
> They sell expensive products. They care about design. They represent a way of living. They're Apple in another market.
Except they don't care about quality, which is one of Apple's strongest selling points.
Re: Apple set to get Beats in $3.2B deal
#5Beats headphones are crap, sure. And their streaming service isn't as mature as Spotify. But three billion dollars isn't about headphones or online music streaming or Dr Dre's drunken celebration. It's about growth. Apple has a chokehold on the iPod market. They've rocked the market with the iPod, iPhone, iPad and those products will be cash cows for a long time. But where is their next growth going to come from? A w…
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Re: Apple set to get Beats in $3.2B deal
#6I'm not sure how much of any of this I believe until we have some word from Apple. Under the Jobs regime, such premature talk would have almost certainly spoiled the deal. We'll have to see how Cook responds to that.
Re: Apple set to get Beats in $3.2B deal
#7Beats headphones are crap, sure. And their streaming service isn't as mature as Spotify. But three billion dollars isn't about headphones or online music streaming or Dr Dre's drunken celebration. It's about growth. Apple has a chokehold on the iPod market. They've rocked the market with the iPod, iPhone, iPad and those products will be cash cows for a long time. But where is their next growth going to come from? A w…
amazing summary that I've not yet seen today nailing it so concisely. +1
Re: Apple set to get Beats in $3.2B deal
#8Beats headphones are crap, sure. And their streaming service isn't as mature as Spotify. But three billion dollars isn't about headphones or online music streaming or Dr Dre's drunken celebration. It's about growth. Apple has a chokehold on the iPod market. They've rocked the market with the iPod, iPhone, iPad and those products will be cash cows for a long time. But where is their next growth going to come from? A w…
I was given a pair of Beats Studios almost two years ago, so maybe that makes it easier to say this but, speaking as a non-audiophile, they're... good? I read a lot about how terrible they are, but in my experience, they're comfortable, their noise cancellation is great at work, and I have never noticed degraded audio quality (once again, as a non-audiophile).
Could someone point me to a defacto better pair of headphones in the same price range as the studios ($200)? I'll give them a shot; I have no problem admitting that I might very well be missing something when listening to music.
Re: Apple set to get Beats in $3.2B deal
#9Apple's next acquisition is going to be Monster Cable.
Re: Apple set to get Beats in $3.2B deal
#10Beats headphones are crap, sure. And their streaming service isn't as mature as Spotify. But three billion dollars isn't about headphones or online music streaming or Dr Dre's drunken celebration. It's about growth. Apple has a chokehold on the iPod market. They've rocked the market with the iPod, iPhone, iPad and those products will be cash cows for a long time. But where is their next growth going to come from? A w…
I was given a pair of Beats Studios almost two years ago, so maybe that makes it easier to say this but, speaking as a non-audiophile, they're... good? I read a lot about how terrible they are, but in my experience, they're comfortable, their noise cancellation is great at work, and I have never noticed degraded audio quality (once again, as a non-audiophile). Could someone point me to a defacto better pair of headph…
They aren't bad headphones, the thing is you can get equivalent quality spending ~$50-70.