Apple Said to Be in Talks to Buy Beats for $3.2 Billion
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Apple Said to Be in Talks to Buy Beats for $3.2 Billion
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Re: Apple Said to Be in Talks to Buy Beats for $3.2 Billion
#2The article mentions only Beats Electronics. I think this acquisition becomes a lot more interesting if Beats Music is part of the deal.
Re: Apple Said to Be in Talks to Buy Beats for $3.2 Billion
#3So much for Apple's appearance of being a premium brand. Beats products are junk. Until 2012, they were basically white-labeled Monster Cable products.
Re: Apple Said to Be in Talks to Buy Beats for $3.2 Billion
#4The article mentions only Beats Electronics. I think this acquisition becomes a lot more interesting if Beats Music is part of the deal.
This article, hidden behind paywall, specifically calls out Beats Music as part of the acquisition. http://ft.com/intl/cms/s/0/e330e830-d6f3-11e3-b95e-00144feab...
Re: Apple Said to Be in Talks to Buy Beats for $3.2 Billion
#5The article mentions only Beats Electronics. I think this acquisition becomes a lot more interesting if Beats Music is part of the deal.
Supposedly (according to Recode.net) Beats music only has around 200,000 subscribers and most of them are free trial users from a AT&T deal. Doesn't sound a like a service Apple would want.
Re: Apple Said to Be in Talks to Buy Beats for $3.2 Billion
#6So much for Apple's appearance of being a premium brand. Beats products are junk. Until 2012, they were basically white-labeled Monster Cable products.
You said it yourself: appearances. The number of people who think Beats cans are for audiophiles is astounding.
Re: Apple Said to Be in Talks to Buy Beats for $3.2 Billion
#7The article mentions only Beats Electronics. I think this acquisition becomes a lot more interesting if Beats Music is part of the deal.
Supposedly (according to Recode.net) Beats music only has around 200,000 subscribers and most of them are free trial users from a AT&T deal. Doesn't sound a like a service Apple would want.
Perhaps they have favourable licensing deals for music content that would survive the acquisition....
Re: Apple Said to Be in Talks to Buy Beats for $3.2 Billion
#8So much for Apple's appearance of being a premium brand. Beats products are junk. Until 2012, they were basically white-labeled Monster Cable products.
I doubt it's for the headphones - it's really the content deals, connections and licensing that's the value behind Beats IMHO
Re: Apple Said to Be in Talks to Buy Beats for $3.2 Billion
#9I cannot figure out any way to reconcile the incredibly poor quality of Beats products with a hopeful future for Apple. Can someone make the argument for why this is a good idea?
Re: Apple Said to Be in Talks to Buy Beats for $3.2 Billion
#10This seems like a strange thing to acquire. It's not like Apple couldn't make headphones of that sort if they wanted to, and if they wanted cachet, they'd probably scoop up Bose or Sennheiser, a name with some actual weight behind it.
It's amazing that HP's series "With Beats Audio" actually cheapens their product.