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Ask HN: Is dating/relationship advice a big niche?

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Re: Ask HN: Is dating/relationship advice a big niche?

#3

Post by angersock »

Judging by the advertisements on porn websites and lifestyle magazines online, as well as Cosmo and whatnot offline, yes.

It's one of the most reliable sources of trouble for people, one that transcends language, culture, and time.

As long as you have somebody who is lonely or getting less action/attention then they think they should, you have a potential customer.

Re: Ask HN: Is dating/relationship advice a big niche?

#4

Post by RealGeek »

I know people who make $1 million+ yearly in affiliate commissions in this niche. There are many info products, membership clubs and networks with 7 figure revenue and few with 8 figure revenue.

Example: http://www.pauljanka.com makes 7 figures. Source: http://mixergy.com/dan-caron-member-mouse-interview/

Re: Ask HN: Is dating/relationship advice a big niche?

#5

Post by adamchavez73 »

angersock wrote: post #3

Judging by the advertisements on porn websites and lifestyle magazines online, as well as Cosmo and whatnot offline, yes. It's one of the most reliable sources of trouble for people, one that transcends language, culture, and time. As long as you have somebody who is lonely or getting less action/attention then they think they should, you have a potential customer.

I'm curious what kind of ads you're see? Which companies are advertising services in this niche? I know marriage counsellors charge crazy fees, and there are a bunch of "relationship therapists" out there...but not sure how technology can disrupt this niche.

Re: Ask HN: Is dating/relationship advice a big niche?

#6

Post by frankphilips »

RealGeek wrote: post #4

I know people who make $1 million+ yearly in affiliate commissions in this niche. There are many info products, membership clubs and networks with 7 figure revenue and few with 8 figure revenue. Example: http://www.pauljanka.com makes 7 figures. Source: http://mixergy.com/dan-caron-member-mouse-interview/

I'm guessing it's all in the marketing?

Re: Ask HN: Is dating/relationship advice a big niche?

#8

Post by frankphilips »

AnimalMuppet wrote: post #7

As others have said, yes, it's big. But it's also crowded. And it's hard to be clearly better than the existing players. (Or at least, hard to be clearly better in the eyes of those looking for advice.)

But as with all existing players, there's always room for competition. Just look at Tinder disrupting the dating scene when there were already big names like POF, OkCupid, etc.

Re: Ask HN: Is dating/relationship advice a big niche?

#9

Post by User9821 »

What type of advice? User submitted content and advice (http://www.reddit.com/r/relationships), or a site where you write articles about 'the top 10 secrets to dating every guy should know'?

It is a big niche, but it's also highly competitive, and you would be competing against people that are already well connected and established in the industry. I would say the chances of success are extremely slim.

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