An experiment in iAd

#1

Post by faizanaziz » Fri, Apr 18, 2014, 11:16 AM UTC

An experiment in iAd
blog.metarain.com

Re: An experiment in iAd

#2

Post by [deleted] » Fri, Apr 18, 2014, 1:29 PM UTC

[deleted]

Re: An experiment in iAd

#3

Post by calvin_c » Fri, Apr 18, 2014, 1:39 PM UTC

I feel like there's so much negative I've heard about iAd, but this is the first real feedback I've ever seen on the tool. Now that they've reduced the minimum spending cost it seems like we should start seeing more soon.

I'm interested to know if anyone has any experience from the developer side, how iAd compares to non-native Ad services within iOS apps. What is that experience like?

Re: An experiment in iAd

#4

Post by neals » Fri, Apr 18, 2014, 1:42 PM UTC

They used to ask a million dollar minimum spending? That's insane, right?

Re: An experiment in iAd

#5

Post by faizanaziz » Fri, Apr 18, 2014, 1:43 PM UTC

neals wrote: post #4

They used to ask a million dollar minimum spending? That's insane, right?

Ya, crazy... Now it makes sense

Re: An experiment in iAd

#6

Post by huhtenberg » Fri, Apr 18, 2014, 1:46 PM UTC

25 downloads on 1 million impressions. Damn, that's sad.

Re: An experiment in iAd

#7

Post by faizanaziz » Fri, Apr 18, 2014, 1:51 PM UTC

huhtenberg wrote: post #6

25 downloads on 1 million impressions. Damn, that's sad.

It used to be much worse. Read this http://rayvinly.com/iad-workbench-campaign-performance-analy...

Compared to other mobile Ad networks is this bad?

Remember this is not taps, this is actual downloads...

Re: An experiment in iAd

#8

Post by smackfu » Fri, Apr 18, 2014, 2:23 PM UTC

neals wrote: post #4

They used to ask a million dollar minimum spending? That's insane, right?

Initially it was aimed at big-budget ad agencies. The idea was that they could create polished little micro-sites that were launched from the ad, and wouldn't have to leave the app showing the ad.

In reality, ad-funded apps never really took off on iOS, probably due to free-with-in-app-purchase becoming a big money maker. And with the growth of Android, making a platform specific ad was not nearly as appealing.

Re: An experiment in iAd

#9

Post by coldtea » Fri, Apr 18, 2014, 2:33 PM UTC

neals wrote: post #4

They used to ask a million dollar minimum spending? That's insane, right?

No, it's perfectly reasonable.

They wanted to jump start the service with few select big clients, like Nike, Coca Cola, Disney etc.

For those kind of companies, 1 million for an ad campaign in a major mobile platform is small change.

Re: An experiment in iAd

#10

Post by jonknee » Fri, Apr 18, 2014, 2:35 PM UTC

neals wrote: post #4

They used to ask a million dollar minimum spending? That's insane, right?

It is, Apple is terrible at advertising sales. I think they thought that would mean they would only get large branding campaigns (Toyota, Coca Cola, McDonalds etc) that would pay high CPMs and that those large advertisers would clamor to reach the high spending iOS users. It failed as hard as an advertising platform can fail, evidences by dropping the minimum from $1,000,000 to $50 and is still not gaining traction.