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Ask HN: Do people care about flags when selecting a site language?

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Ask HN: Do people care about flags when selecting a site language?

#1
I'm working on a site that supports multiple languages, and we are using a flag icon to indicate the current language. The language selection dropdown will have both the flag and the name of the language.

I would love to get your opinions on the following questions, as well as any relative experiences you can share.

1. Is a US citizen likely to be annoyed if the icon for English is the British flag? (assuming we don't support both US and UK English languages)

2. Should both US English and UK English be supported?

3. Would a Taiwanese person be annoyed if the Flag for Chinese Traditional was China's flag?

4. Would it be better to not have flags? If so, what is a good way to indicate that the language can be changed?

5. Would a non-english speaking user recognize a dropdown list control with the word 'English' on it and realize that this how the language can be changed?

Re: Ask HN: Do people care about flags when selecting a site language?

#4
post #3

If you have flags that might 'offend' then just add the other flag as well and use the same settings.

Yeah, we could do that, although there are a lot of countries that speak English but people seem to either use the US or UK variant as far as I can tell.

Re: Ask HN: Do people care about flags when selecting a site language?

#5
Flags don't mean languages. Don't use a flag to mean a language.

You don't need to explicitly indicate what language the page is in, because the text on the page is in that language. What you do need to do is indicate --- without words --- that the drop down box is for selecting a different language.

Re: Ask HN: Do people care about flags when selecting a site language?

#6
post #3

If you have flags that might 'offend' then just add the other flag as well and use the same settings.

Yeah, we could do that, although there are a lot of countries that speak English but people seem to either use the US or UK variant as far as I can tell.

The differences are mostly in the 'locale' issues, especially dates. I got around that by doing 'Jan 1st 2009', in stead of the strictly numerical options.

The language issues are less of a problem, they're minor spelling issues such as 'colour' vs 'color'. I never had any complaints about those.

Australians and Canadians have long ago dropped most of their English spelling details, Americans don't care too much from what I can see. Some very purist English folks have sent an email or two (one about 'gray' vs 'grey', go figure...) but for the most part it is just whatever works.

There is a lot of tolerance for this in end users, they understand that you have to make choices.

Here was an interesting thread on this not that long ago:

http://news.ycombinator.com/item?id=741093

Re: Ask HN: Do people care about flags when selecting a site language?

#7
I built this: translate.songbirdnest.com

You don't see flags on the site, but in the language package you download, there are flags. I can't remember if we used to display the flags on the site - it's been redesigned since I left.

1. US citizens are not annoyed by the UK flag. As someone else pointed out, if someone in the US sees a British flag they will probably think the site is not for them. I don't think it works the other way around since the USA dominates international media.

2. We supported US and UK English. The UK people loved this and it was one of the first translations we received.

3. Certain mainland Chinese people are annoyed by Taiwan's existence. Aside from technical errors and categorizations that were simply wrong, the only complaints I received were from mainland Chinese people trying to get me to remove the Taiwanese language pack.

4. Flags look cool but cause some problems with languages that are spoken in different countries, or single countries with many languages. Do you really need Swiss French and France French? Do you need an Indian flag for every language spoken in India?

I actually did have different language packs for the same language in different countries. 22 different kinds of Arabic, etc. However, this was a lot of extra work I made for myself and if I were to do it over again I would not use flags or tie the languages to countries.

Re: Ask HN: Do people care about flags when selecting a site language?

#8
While mooism2 is correct and flags don't mean languages, I think it's a common enough pattern on web sites that you can just choose one or the other (USA or UK) for English. But you should then be consistent with spelling.

It depends on how you want the site to be perceived. As an American, if I see the British flag next to an English language selection, I'm not offended, but I do feel like the site is targeted more toward European users.

Re: Ask HN: Do people care about flags when selecting a site language?

#9
Lose the flags. I'd venture to guess all of the languages you're supporting are used in multiple countries so it doesn't make much sense. Besides, it's confusing to users anyway. A Latin American user is going to be looking for Spanish- not the flag of Spain. You're better off displaying the options as text in the respective language.

I saw someone else mention that using flags is a common enough pattern that it's acceptable. While it may be true that it's a common pattern it's still one that's ignorant. Maintaining a website in multiple languages is very difficult so you don't want to shoot yourself in the foot by not properly leading users to their preferred language.

[edit]

There was a discussion last week about using IP geolocation for determining language that might be of some relevance: http://news.ycombinator.com/item?id=741093

Re: Ask HN: Do people care about flags when selecting a site language?

#10
I would say do not use flags unless you don't mind being dragged into world politics :-)

I can give you the example of Arabic that is the national language across 22 countries. Which flag would you choose there?

The thing is flags come loaded with nationalistic sentiment. You will be dragging yourself into the middle of many political conflicts worldwide. Taiwan/China is one but you will also have Israel/Palestine, Kosovo/Albania and likely others. Users from one national tendency will quickly point out how their flag should be there.

Of course if you are only supporting a few languages this may not be a big issue.

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