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Ask HN: how should early stage two sided marketplace get its user?

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Ask HN: how should early stage two sided marketplace get its user?

#1
Something similar to airbnb, ebay, where it needs two users, seller and buyer, to work the marketplace.

how should an early startup gain its users? I assume some users would be reluctant unless seeing posts / listings.

do you think it is ethical to post fake/superficial listings just to generate buzz? some early beta users would not want to post listing unless seeing a little start.

just curious about everyone opinion. thanks.