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Secret raises $8.6 million Series A

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Re: Secret raises $8.6 million Series A

#2
I wonder where the future of 'social' is going. If history is any guide, Facebook will soon be out of the 'cool' factor and younger, nimbler startups with take over. It's not clear to me though what kind of experience these will provide, i.e., what features will attract the next generation and form that critical mass. I do like the social app ecosystem to be fragmented though, it makes for good options and interesting new ideas to be tested.

Re: Secret raises $8.6 million Series A

#4

I wonder where the future of 'social' is going. If history is any guide, Facebook will soon be out of the 'cool' factor and younger, nimbler startups with take over. It's not clear to me though what kind of experience these will provide, i.e., what features will attract the next generation and form that critical mass. I do like the social app ecosystem to be fragmented though, it makes for good options and interestin…

I think Facebook is already out of the 'cool' factor and has been for a long-time. It has become, as Zuckerberg also likes to point out, a utility. Cool things and fads die out (a la MySpace).

Re: Secret raises $8.6 million Series A

#7

It's a beautifully designed app with tons of attention of detail to tiny little things. How the hell you monetize it to turn $8.6m in to an even bigger pile of cash is beyond me though. I guess that's why i'm not an entrepreneur.

I'm with you. I read this article hoping for an explanation of what they might do with the money. I suppose it might be a case of 'raise more than you need' because they are hot right now.

I'm a fan of secret, but where is it going? What is the bigger play? Surely there must be one for > $8 million.

Re: Secret raises $8.6 million Series A

#8

It's a beautifully designed app with tons of attention of detail to tiny little things. How the hell you monetize it to turn $8.6m in to an even bigger pile of cash is beyond me though. I guess that's why i'm not an entrepreneur.

You monetize it by doing another cash out round, or getting acquired 1-3 years from now.

Re: Secret raises $8.6 million Series A

#9
I think investments like these which appear to be the most illogical are the most interesting for venture capital. The more people who thinks that investment seems solid the less likely it is to unearth something entirely new (perhaps a whole market).

I agree that hype is a large part of this investment. But remember that hype is about 1000x as difficult to create than a product.

Re: Secret raises $8.6 million Series A

#10

It's a beautifully designed app with tons of attention of detail to tiny little things. How the hell you monetize it to turn $8.6m in to an even bigger pile of cash is beyond me though. I guess that's why i'm not an entrepreneur.

It used to be that investors said "I want a part of the next Compaq". Then it was "the next Google".

What this shows is that investors now want to be a part of the next Instagram or WhatsApp. They are literally throwing away the notion of profitability or monetization. Now the model is to get as popular as possible as quickly as possible. If you win that lottery Facebook or Google will sink BILLIONS of dollars into you.

My bet is these investors are looking at an app that has existed for less than two months and think they are getting in early on the next one of those. I'd love to know what the valuation was (north of $17M at least).

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