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Show HN: Xplode – Mobile App Promotion and Monetization

xplode.iddiction.com

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Re: Show HN: Xplode – Mobile App Promotion and Monetization

#2

Post by keithwarren »

I would be really curious to see a ratio comparing user engagement and usage when they download from something like this vs when they discover you on the app store.

I would assume that app store or other inbound discovery that was within the context of their search would become a much more engaged user of my app - but I would really like to see data on that spread.

Re: Show HN: Xplode – Mobile App Promotion and Monetization

#3

Post by king_magic »

After watching the video and reading the FAQ, I still don't really understand how it works. Is there some bar always hanging out at the bottom of my app that a user taps on to bring up the app discovery grid?

If so, I'm personally not interested. No offense, it just feels as painful of a user experience as iAd.

I'd much rather programmatically call up the app discovery grid based on some action a user in my app takes.

That all said, my comment may be moot, but I wouldn't be able to tell because I haven't been able to figure out how Xplode works from the Xplode site.

Re: Show HN: Xplode – Mobile App Promotion and Monetization

#4

Post by codyko »

king_magic wrote: post #3

After watching the video and reading the FAQ, I still don't really understand how it works. Is there some bar always hanging out at the bottom of my app that a user taps on to bring up the app discovery grid? If so, I'm personally not interested. No offense, it just feels as painful of a user experience as iAd. I'd much rather programmatically call up the app discovery grid based on some action a user in my app takes…

Good points! Integration is completely customizable. The bar is optional, and you're free to programmatically call up the grid using breakpoints defined in your code. If you do choose to integrate the bar, it can be completely customized to fit the style of your app. It can also be placed on the top of your interface if this is more appropriate.

We're allowing complete customization so that the developers that know their users best can decide how to implement it in their apps.

Re: Show HN: Xplode – Mobile App Promotion and Monetization

#5

Post by codyko »

keithwarren wrote: post #2

I would be really curious to see a ratio comparing user engagement and usage when they download from something like this vs when they discover you on the app store. I would assume that app store or other inbound discovery that was within the context of their search would become a much more engaged user of my app - but I would really like to see data on that spread.

I see your point. I think cross-promotion, if done right, can drive some very engaged users. In both cases, it's a true organic user. However, with this, it's likely you're getting users with better engagement than a random user browsing through the store. A lot of developers have integrated our app discovery grid with a button that the user chooses to tap on. This results in installs from dedicated users who are already engaged with that developer's apps and chose to view it in an effort to find more of the developer's apps or apps the developer would recommend.

Although this doesn't contain the control data you're curious about, here's an example of the results one of the developers on our platform is seeing: http://easytigerapps.tumblr.com/post/78759270430/developers-....

Re: Show HN: Xplode – Mobile App Promotion and Monetization

#6

Post by onmydesk »

Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected, unless designed for a specific approved need (e.g. health management, aviation, accessibility, etc.) or which provide significant added value for a specific group of customers

Re: Show HN: Xplode – Mobile App Promotion and Monetization

#7

Post by king_magic »

codyko wrote: post #4
king_magic wrote: post #3

After watching the video and reading the FAQ, I still don't really understand how it works. Is there some bar always hanging out at the bottom of my app that a user taps on to bring up the app discovery grid? If so, I'm personally not interested. No offense, it just feels as painful of a user experience as iAd. I'd much rather programmatically call up the app discovery grid based on some action a user in my app takes…

Good points! Integration is completely customizable. The bar is optional, and you're free to programmatically call up the grid using breakpoints defined in your code. If you do choose to integrate the bar, it can be completely customized to fit the style of your app. It can also be placed on the top of your interface if this is more appropriate. We're allowing complete customization so that the developers that know t…

Ahh ok - that's much, much more appealing. I would definitely consider something like this.

Re: Show HN: Xplode – Mobile App Promotion and Monetization

#9

Post by keithwarren »

codyko wrote: post #5
keithwarren wrote: post #2

I would be really curious to see a ratio comparing user engagement and usage when they download from something like this vs when they discover you on the app store. I would assume that app store or other inbound discovery that was within the context of their search would become a much more engaged user of my app - but I would really like to see data on that spread.

I see your point. I think cross-promotion, if done right, can drive some very engaged users. In both cases, it's a true organic user. However, with this, it's likely you're getting users with better engagement than a random user browsing through the store. A lot of developers have integrated our app discovery grid with a button that the user chooses to tap on. This results in installs from dedicated users who are alr…

So you are saying the apps which show up are curated with respect to context. So if I make a bible reading app, strip club apps will not show up as options...more likely you will see religious or reading apps?
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