How Snapchat is Missing Out on $1.5M in Revenue Each Day
blog.namomedia.com
How Snapchat is Missing Out on $1.5M in Revenue Each Day
1–10 of 51 posts
Re: How Snapchat is Missing Out on $1.5M in Revenue Each Day
#2"Turning on ads" is not a magic monetization panacea for an established startup because you will lose users in protest. And there are more than enough replacements for Snapchat for those users to go to.
Re: How Snapchat is Missing Out on $1.5M in Revenue Each Day
#3Are we sure the fill rate would be 100%? There isn't an infinite supply of ads waiting to be displayed.
Re: How Snapchat is Missing Out on $1.5M in Revenue Each Day
#4Why is everything bold?
Re: How Snapchat is Missing Out on $1.5M in Revenue Each Day
#5For Snapchat, monetizing with 320x50 banners or full-screen interstitials would degrade their user experience and deliver a serious hit to their brand.
Not really. They already have Evan Spiegel (Valleywag him) as their CEO. People who care about quality are not going to use it. "A serious hit to [the] brand" is a non-threat. What brand?
Re: How Snapchat is Missing Out on $1.5M in Revenue Each Day
#6This should be titled: How Snapchat is missing out on destroying its "cool" factor by poorly monetizing an app that people can and will easily switch away from if you annoy them.
Re: How Snapchat is Missing Out on $1.5M in Revenue Each Day
#7For Snapchat, monetizing with 320x50 banners or full-screen interstitials would degrade their user experience and deliver a serious hit to their brand. Not really. They already have Evan Spiegel (Valleywag him) as their CEO. People who care about quality are not going to use it. "A serious hit to [the] brand" is a non-threat. What brand?
Quick - name the CEO and ethical position of your preferred gas company, toothpaste supplier, and shoe manufacturer?
For the long term, and I don't know anything about Spiegel or Snapchat so I'm just taking your comment at face value, you are right about the negative impact a poor CEO can have. For a short-term hit to the brand, I would suggest most users neither know nor care.
The impact of the CEO over time will come from within (loss of good staff, failure to respond to market shifts etc) not external branding - as long as he doesn't go shooting elephants.
Re: How Snapchat is Missing Out on $1.5M in Revenue Each Day
#8I, personally, won't sit through a 30 second TV ad to see a 10 second (at most!) video from a friend.
Re: How Snapchat is Missing Out on $1.5M in Revenue Each Day
#9For Snapchat, monetizing with 320x50 banners or full-screen interstitials would degrade their user experience and deliver a serious hit to their brand. Not really. They already have Evan Spiegel (Valleywag him) as their CEO. People who care about quality are not going to use it. "A serious hit to [the] brand" is a non-threat. What brand?
This is not a very good argument... I don't think a significant portion of their user base knows about the identity of the CEO, nor do I think it has an impact on the quality of the app.
There are real issues with the quality of the app though. Maybe I'd use Snapchat if it didn't force restart my phone every time I tried to load a message...
Re: How Snapchat is Missing Out on $1.5M in Revenue Each Day
#10Monetizing a social user base is a great strategy for making millions of dollars. But Snapchat is clearly aiming at billions, or they wouldn't have turned down the multi-billion dollar offers they've already received. Facebook has little to fear from social apps with millions in revenue... so why were they willing to pay so much for a zero-revenue company? And why are VCs ponying up tens of millions in funding for a zero-revenue product? The potential revenue from these dinky little solutions suggested here won't even break even for the VC.
No, they have something much bigger and better up their sleeves. Leaving a few million on the table now in the interest of potential billions later is a very good trade.
Personally, I think the world is ready for a footprint-free social app - not just photos, but threaded conversation and what not. Like Facebook, only without anything for employers to troll and exes to stalk. I think they could literally beat Facebook. That's worth a lot of waiting and risk.