Show HN: Fresh baked bread, delivered to your door via SMS

Hi HN!

We're still working hard on finishing up the tech behind this, as well as locking in partnerships with a few more bakeries before we launch with a small group of early customers, but I wanted to post here and gauge interest among the HN folks in SF.

We have about 300 people on our email list so far, and will try to keep our launch small so we can deliver top-notch service, but please sign up if you are interested in this.

The reason we're so excited about this project can be boiled down to logistics. To simplify and streamline logistics, our business is modeled more closely to the milkman than the pizza delivery man. On Sunday, we send out a picture message with one bread choice for each day of the coming week. If you want any of them, you reply via SMS and we bring it to your doorstep.

Since our drivers can make one pickup and then drop off identical products to every customer, delivery becomes far simpler and cheaper.

Lots of smart folks are vying for the one-stop grocery delivery market, and we think it will become a war of logistics for who wins that massive market (personally, I'm pulling for Instacart). We're approaching a different and smaller (but still quite large) market, from a different angle.

Fresh bread is our first product because it's almost universally loved, and it arguably decreases in quality every hour after being baked. Eventually we hope to expand to still-simple, curated line-up of high quality, short shelf-life specialty foods (coffee, cheese, etc.)

Sign up if you're interested, but more importantly, leave us some feedback here. :)

If it's a big loaf, I guess it would be ok. But I couldn't find any information about that.

If you think your only competition is Wonderbread, then that makes sense. However, there are places like Trader Joe's and Whole Foods that offer bakery fresh high quality bread that isn't "tough to find" - they're everywhere.

Well, TaskRabbit could do it at a much higher price.

Our thinking is that if you like high quality, fresh bread, then you can sign up to each week have options of different bread from different bakers – and when you see one you like, we'll deliver it to you.

By offering just one product each day, we're able to do deliveries highly efficiently (like newspaper delivery, not pizza delivery), so we're able to deliver a loaf of bread to your house for a price that compares to what you'd pay at the bakery or a market that sells high quality bread.

    there are places like Trader Joe's and Whole Foods that offer bakery fresh high quality bread that isn't "tough to find" 

... and those cost $3-$5, so you're paying a $3-$1 markup for delivery.