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Apple Claims 91% of $1,000+ PC Market Revenue in June

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Re: Apple Claims 91% of $1,000+ PC Market Revenue in June

#3
This is not necessarily a good thing. Apple has largely $1000+ computers. Them taking 91% (and having single-digit overall market share) means that consumers increasingly prefer small portable cheap low-power computers (netbooks and similar), while the high-end market disappears.

As an analogy, it would be like Cray boasting 20 years ago that they owned 90% of the $10,000+ computer market.

Apple needs to innovate on the low end, or die.

On the other hand, it seems like computing for the masses will converge onto mobile devices, and Apple currently has the strongest offering in that market.

Re: Apple Claims 91% of $1,000+ PC Market Revenue in June

#4
post #3

This is not necessarily a good thing. Apple has largely $1000+ computers. Them taking 91% (and having single-digit overall market share) means that consumers increasingly prefer small portable cheap low-power computers (netbooks and similar), while the high-end market disappears. As an analogy, it would be like Cray boasting 20 years ago that they owned 90% of the $10,000+ computer market. Apple needs to innovate on…

market revenue =! market share

Re: Apple Claims 91% of $1,000+ PC Market Revenue in June

#5
post #2

I'm astounded at how recession-proof Apple has made itself seem. I was hoping they'd survive without too many bruises, but it seems as if the recession is boosting their sales, if anything.

They're a luxury good and a status symbol-- the people that were willing to pay a premium for one pre-recession by and large can still afford to. It's a triumph of their marketing direction (backed up by products of quality, so I hear).

Re: Apple Claims 91% of $1,000+ PC Market Revenue in June

#6
post #3

This is not necessarily a good thing. Apple has largely $1000+ computers. Them taking 91% (and having single-digit overall market share) means that consumers increasingly prefer small portable cheap low-power computers (netbooks and similar), while the high-end market disappears. As an analogy, it would be like Cray boasting 20 years ago that they owned 90% of the $10,000+ computer market. Apple needs to innovate on…

is cray still relevant?

Re: Apple Claims 91% of $1,000+ PC Market Revenue in June

#7
post #2

I'm astounded at how recession-proof Apple has made itself seem. I was hoping they'd survive without too many bruises, but it seems as if the recession is boosting their sales, if anything.

It seems like what recessions do is get rid of the middle of the market. High end goods still do alright because their market is small to begin with and more able to handle the storm.

More people then flock from the middle to the lower end. Looking at this page from dell: http://www.dell.com/home/laptops

A ton of laptops in the $400-600 range, 2 @ $1000, and then you hit their high end alienware stuff from $1200 and up

Re: Apple Claims 91% of $1,000+ PC Market Revenue in June

#8
You know...reading this headline, I'm not sure that I even know of any consumer-level PCs that cost over $1000 (obviously servers, CAD/3d Modeling workstations)...

I'm typing this from my acer aspire one right now and, honestly, this is more computer than I even need...

I will admit that I am a bit odd, the only thing I really use my computer for is an SSH/HTTP client; certainly my usage habits are different than somebody like my mother..

But then there's my mother...I bought her one of these a few months ago, and she LOVES it. Her desktop machine (which she uses for running quicken or something like that) took a shit a few weeks ago, and her motivation to have me fix it is about 0. Her aspire is more computer than she really needs (except for, maybe, the screen. The resolution leaves a bit to be desired).

So who IS buying computers that cost over a grand?

Well, there are gamers...people who are most certainly not going to buy buying a mac (despite a lot of games being available on OSX, it still isn't up to speed with windows). They might spend over $1000 (I am not a gamer, so I don't really know what is required for gaming these days. If it can run tuxracer and armagetron then I'm content). Buuut....most of the gamers that I know buy their computers from newegg and put them together themselves.

Even the desktops that I buy for my users at work only cost under $1k and that is with dell's "holy shit" service plan.

Apple, you're dominating the over >$1000 market because you're the only one IN it.

This claim would be akin to the coffee shop that I am sitting at claiming that they have 90% of the coffee market in Cross Lake, MN. They're the only coffee shop here.

Re: Apple Claims 91% of $1,000+ PC Market Revenue in June

#9
post #3

This is not necessarily a good thing. Apple has largely $1000+ computers. Them taking 91% (and having single-digit overall market share) means that consumers increasingly prefer small portable cheap low-power computers (netbooks and similar), while the high-end market disappears. As an analogy, it would be like Cray boasting 20 years ago that they owned 90% of the $10,000+ computer market. Apple needs to innovate on…

I don't know, this is like saying Mercedes needs to get into the sub-$40K market. Maybe they do, maybe not. I think Mercedes and Apple would rather own the top and have the market rise to them.

Re: Apple Claims 91% of $1,000+ PC Market Revenue in June

#10
This is a staggering figure, but shouldn't be a surprise when you look at the PC laptop offerings. The way I see it, there are so many offerings under $1,000 that I can't see why you would pay more for a PC. $800 or so will get you a near top of the line system, and if you pay more than that you probably have a special application and as a result are paying a steep premium.

Apple has successfully positioned itself as a premium brand and that is great for them.

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