This Email Made Me Feel Bad
philipmorganconsulting.com
This Email Made Me Feel Bad
1–10 of 21 posts
Re: This Email Made Me Feel Bad
#2To these sort of places:
I wish you would just plain stop emailing me. Signing up for your service should not be license for you to spam my inbox. Yes, I know, technically I did give you approval to email me. But you email me more often than my mother, and my mother emails me a lot. Stop it. You're creepy and annoying. If you were a coworker, I'd report you to HR or the police for stalking me.
Re: This Email Made Me Feel Bad
#3To these sort of places: I wish you would just plain stop emailing me. Signing up for your service should not be license for you to spam my inbox. Yes, I know, technically I did give you approval to email me. But you email me more often than my mother, and my mother emails me a lot. Stop it. You're creepy and annoying. If you were a coworker, I'd report you to HR or the police for stalking me.
You could just unsubscribe..?
Re: This Email Made Me Feel Bad
#4I don't think the email made Philip feel bad. I think he saw the Quip email as an oppertunity to write a mean-ish post about Quip on his blog and advertise his consulting services in the process.
It looks like Quip links to their webpage in the first sentence of their email. So it only takes one second to figure out who they are if you care. Besides, new functionality emails are mostly aimed at active users anyway.
It's not optimal to send identical emails to every user, but everybody knows that already. There are million ways to segment your users. You can send different emails to power users and casual users. Different emails to disengaged users. Different emails to admins vs non-admins. There are always a million things to optimize and A/B test.
Re: This Email Made Me Feel Bad
#5To these sort of places: I wish you would just plain stop emailing me. Signing up for your service should not be license for you to spam my inbox. Yes, I know, technically I did give you approval to email me. But you email me more often than my mother, and my mother emails me a lot. Stop it. You're creepy and annoying. If you were a coworker, I'd report you to HR or the police for stalking me.
A lot of services now don't even offer the opt-out for email marketing, for example, when you sign-up for Twitter you expect notifications, but they also opt-you-in for all their other emails; it's not just Twitter, I see more and more companies removing the opt-out and instead offering the unsubscribe button, thinking it's at least OK to send me junk-mail once, in the hope that I'll be interested. Unfortunately, marking it as spam does very little since their volume is so high.
Re: This Email Made Me Feel Bad
#6...And this is why every startup should use intercom [1]
intercom will let you do exactly what the OP suggests: segment and message your users based on how they use (or don't use!) your product, as well as who they are and how important they are to your business!
disclosure: I am an early investor. but don't worry, intercom will be around for a while: they just raised $23M from Bessemer [2].
[2]: http://insideintercom.io/silicon-valley-outsider-raised-30m-...
Re: This Email Made Me Feel Bad
#7To these sort of places: I wish you would just plain stop emailing me. Signing up for your service should not be license for you to spam my inbox. Yes, I know, technically I did give you approval to email me. But you email me more often than my mother, and my mother emails me a lot. Stop it. You're creepy and annoying. If you were a coworker, I'd report you to HR or the police for stalking me.
You could just unsubscribe..?
I have yet to see that actually work. I still get emails from supposedly legit companies, stuff like, "We know you unsubscribed, but perhaps you'd like to give it another go?" I never got back together with any of my ex girlfriends, I'm not getting back together with any of my ex services.
Re: This Email Made Me Feel Bad
#8To these sort of places: I wish you would just plain stop emailing me. Signing up for your service should not be license for you to spam my inbox. Yes, I know, technically I did give you approval to email me. But you email me more often than my mother, and my mother emails me a lot. Stop it. You're creepy and annoying. If you were a coworker, I'd report you to HR or the police for stalking me.
Filters or unsubscribe?
I would live to have this sort of problems. My email is in github for quite some time, and I get a lot of spam.
Re: This Email Made Me Feel Bad
#9Every SaaS firm I've worked at knew they should be doing this, but didn't. They always rated new features and bugfixes ahead of putting the hooks in to identify who isn't using the product. All it really takes is a query to return the contact info of active (paying) customers who haven't logged in for 30-45-60 days and ship the report to the sales & marketing departments for followup & analysis.
Re: This Email Made Me Feel Bad
#10Focusing on reactivating their disengaged users is likely not the most effective use of their time at this point. With a relatively young product, they're probably right to be focusing their time and energy on filling in product gaps and letting their audience know about it.
There is a time and place for complex, context aware email marketing, but they're probably not there yet.
That being said, it wouldn't hurt to start off with a simple sentence that reminds/reaffirms the value of their product to everyone.