When to propose a relationship to your Anonymous Visitor
cucumbertown.com
When to propose a relationship to your Anonymous Visitor
1–10 of 47 posts
Re: When to propose a relationship to your Anonymous Visitor
#2If you show me an overlay like that, I hate you.
Re: When to propose a relationship to your Anonymous Visitor
#3So, was the overlay more effective at conversions than no overlay at all?
I think this is a great article about how to measure overlay timing effectiveness, but didn't convince me that overlays work at all in general.
Re: When to propose a relationship to your Anonymous Visitor
#4So, was the overlay more effective at conversions than no overlay at all? I think this is a great article about how to measure overlay timing effectiveness, but didn't convince me that overlays work at all in general.
Yes, the overlay became more effective. Saw 4-5x increase in sign up rate in some cohorts. It certainly gave a much higher sign-up rate than without any overlay. In fact, just trying a dismissable overhead banner was also not working as great as an overlay.
Re: When to propose a relationship to your Anonymous Visitor
#5Why not show the overlay when the user performs an action rather than after a delay? For example, displaying it when the user scrolls to the bottom of the page content. Or half way through but display it in a way that doesn't interrupt reading (as a fly-out from the right hand side perhaps)?
The optimal time to display something like that is when the user is engaged, interested and open to receiving more content from the site - not "after an arbitrary period of time".
Re: When to propose a relationship to your Anonymous Visitor
#6If you show me an overlay like that, I hate you.
The post is all about how to reduce that same feeling. Convert hate to love, if possible. ;)
Re: When to propose a relationship to your Anonymous Visitor
#7Why not show the overlay when the user performs an action rather than after a delay? For example, displaying it when the user scrolls to the bottom of the page content. Or half way through but display it in a way that doesn't interrupt reading (as a fly-out from the right hand side perhaps)? The optimal time to display something like that is when the user is engaged, interested and open to receiving more content from…
That is a good point. We tried that but were not convinced about whether we are able to capture's user intention only via scroll tracking since our pages have images and users tend to quickly scroll through to get a "feel" of the content.
The post details how to show overlay at a more effective time. Intent is to use time spent on page as a proxy for user engagement since scroller tracking was not so effective.
Re: When to propose a relationship to your Anonymous Visitor
#8So, was the overlay more effective at conversions than no overlay at all? I think this is a great article about how to measure overlay timing effectiveness, but didn't convince me that overlays work at all in general.
Yes, the overlay became more effective. Saw 4-5x increase in sign up rate in some cohorts. It certainly gave a much higher sign-up rate than without any overlay. In fact, just trying a dismissable overhead banner was also not working as great as an overlay.
Ahh that's interesting. Was the overlay un-dismissible?
Re: When to propose a relationship to your Anonymous Visitor
#9If there's no obvious "dismiss" button, I found you can sometimes right-click, select "Inspect Element" and when you think you've found the DIV, select the "Delete Node" option. (Firefox)
Requires some HTML knowledge to pull off, alas.
Re: When to propose a relationship to your Anonymous Visitor
#10That gif advertisement in the corner is really annoying. It's even blocking some of the text on my screen.