Introducing Amazon Fresh
fresh.amazon.com
Introducing Amazon Fresh
1–10 of 48 posts
Re: Introducing Amazon Fresh
#2Way more excited about this than drones!
Re: Introducing Amazon Fresh
#3Amazon Fresh isn't new -- it's been around in Seattle since 2007. What appears to be new is the Prime Fresh offering as a new gating mechanism for it: $299 per annum (effectively $220 if you're already a Prime customer), which also cuts away the delivery cost.
At first blush, I'm not sure if the value proposition is attractive enough for me, even though I'm more or less the target demographic (upper-middle-class, 20's, who lives alone, without car). $200/year is not an insignificant amount of money: I can get a ZipCar for an hour for $10, and hop over to the Trader Joe's at Capitol Hill and get cheaper, higher quality food.
The big thing here is the time savings (which is valid: ordering off of Fresh is just as easy as ordering off of Amazon itself).
Re: Introducing Amazon Fresh
#4Already have Prime. No way I'm paying another $220/yr. Another $80/yr would be pushing it. But my neighbors in LA certainly do seem to be adopting it quickly, and it's helping me because a Fresh truck delivered one of my packages recently.
Re: Introducing Amazon Fresh
#5This was around already. The relevant news story is that this service may be announced for San Francisco next week: http://allthingsd.com/20131205/online-retail-giants-grocery-...
Re: Introducing Amazon Fresh
#6Grocery delivery in the UK is amazing! I wish it was like this everywhere. All the major chains have professional websites, nice trucks, cheap service. Delivery prices range from about £3.00 to £6.00 depending on the time of day.
Sadly, I'm moving to Canada where grocery delivery is nearly non existent. I hope amazon solves my problems there.
Re: Introducing Amazon Fresh
#7Amazon Fresh isn't new -- it's been around in Seattle since 2007. What appears to be new is the Prime Fresh offering as a new gating mechanism for it: $299 per annum (effectively $220 if you're already a Prime customer), which also cuts away the delivery cost. At first blush, I'm not sure if the value proposition is attractive enough for me, even though I'm more or less the target demographic (upper-middle-class, 20'…
Someday a Trader Joes will come to Lake City (or any grocery store other than Fred Meyer) but until then, Lesser Seattle[0] appreciates Amazon Fresh. I didn't see where the $299/$220 comes from. When I go to the link, it just takes me to the "buy things and sign in" page after I click Seattle. It looks like the Amazon Fresh Prime offering is only available in Los Angeles.
0 - It's a joke. North of 85th and south of SODO isn't considered "actual Seattle" by a lot of folks, mostly by the new arrivals who only go to SLU, Capitol Hill, and Ballard.
Re: Introducing Amazon Fresh
#8Amazon Fresh isn't new -- it's been around in Seattle since 2007. What appears to be new is the Prime Fresh offering as a new gating mechanism for it: $299 per annum (effectively $220 if you're already a Prime customer), which also cuts away the delivery cost. At first blush, I'm not sure if the value proposition is attractive enough for me, even though I'm more or less the target demographic (upper-middle-class, 20'…
Back of the napkin calculations put the cost of Prime Fresh at less than the cost of Zipcar grocery shopping.
Realistically, you can't drive to the grocery store, do your shopping, drive home, unload the car, and drive the Zipcar back to its parking spot in anything less than two hours. (And maybe fill it up with gas, if you're unlucky.) Even with a cheap Zipcar, that's $16 + tax per trip.
$220/$17 puts the equivalency at 13 trips a year. So, Prime is cheaper if you grocery shop more than about once a month. I certainly do.
If they bring this to Boston, I'm in.
Re: Introducing Amazon Fresh
#9$300 a year for the privilege of being able to shop with them? And there's still a $35 minimum order for 'free' delivery? WTF.
This has got to be the worst value prop I've ever seen -- online grocery delivery services are way cheaper than that, even if you make a shitload of orders. The one I use costs $7 a run for under $100 or $3 for over $100. Even if you make an order every other week that's under $100, you're still at just over half the price Amazon is charging.
Re: Introducing Amazon Fresh
#10Amazon Fresh isn't new -- it's been around in Seattle since 2007. What appears to be new is the Prime Fresh offering as a new gating mechanism for it: $299 per annum (effectively $220 if you're already a Prime customer), which also cuts away the delivery cost. At first blush, I'm not sure if the value proposition is attractive enough for me, even though I'm more or less the target demographic (upper-middle-class, 20'…
Back of the napkin calculations put the cost of Prime Fresh at less than the cost of Zipcar grocery shopping. Realistically, you can't drive to the grocery store, do your shopping, drive home, unload the car, and drive the Zipcar back to its parking spot in anything less than two hours. (And maybe fill it up with gas, if you're unlucky.) Even with a cheap Zipcar, that's $16 + tax per trip. $220/$17 puts the equivalen…
They're not competing with Zipcar; they're competing with existing grocery store delivery services like Peapod, FreshDirect, Safeway Delivery, etc.