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A Landing Page Is Not A Minimum Viable Product

ramlijohn.com

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Re: A Landing Page Is Not A Minimum Viable Product

#5
post #2

Why isn't it? Max learning, min effort. According to the article you can have an email MVP, but a landing page that collects emails isn't an MVP.

In the article's examples, the e-mail was actually providing the content which was the product (e.g., a list of historical check-ins or communication between a group of angel investors). That's very different from collecting e-mail addresses of people interested in a product that doesn't exist at all.

I don't think something qualifies as a minimum viable product unless it is, in fact, a product.