Facebook’s $3B offer for Snapchat explained in one image

Post by frostmatthew » Mon, Nov 25, 2013, 12:20 AM UTC

Post by ianthiel » Mon, Nov 25, 2013, 1:45 AM UTC

ajiang wrote: post #3

frostmatthew wrote: post #2

When a user shares a photo, or video, with several people, Snapchat counts each recipient as an upload. http://blogs.wsj.com/digits/2013/11/19/snapchat-users-upload...

Yep, that chart is intentionally misleading. If you counted for Facebook / Instagram every individual viewer of each photo, I would imagine the scale dwarfs that of Snapchat.

Post by ianthiel » Mon, Nov 25, 2013, 2:47 AM UTC

ajiang wrote: post #5

ianthiel wrote: post #4

Earlier quoted context omitted.

As noted in the article linked: "...88% of snaps sent to one recipient." If the KPCB chart were adjusted such that one send = one upload (certainly a better measure) I doubt the delta between Snapchat and Instagram changes much.

I disagree. The distribution is likely heavily weighted on the high end. If the last 5% is on average sent to 20-30 people, that would be 1-2x the amount of uploads as the 88% sent to a single recipient.