Why You Don’t Own Your Logo (and Why You Think You Do)

#1

Post by kunvay » Sun, Nov 24, 2013, 4:10 PM UTC

Why You Don’t Own Your Logo (and Why You Think You Do)
blog.kunvay.com

Re: Why You Don’t Own Your Logo (and Why You Think You Do)

#2

Post by kunvay » Sun, Nov 24, 2013, 4:13 PM UTC

Important tips to keep in mind when using freelancers to outsource work.

Re: Why You Don’t Own Your Logo (and Why You Think You Do)

#3

Post by JoeAltmaier » Sun, Nov 24, 2013, 4:28 PM UTC

Not a good sell - OP talks around the point for 3 pages, including some scare tactics about copyright transfer and how confusing it is (how about a boilerplate transfer?) then the video about how easy it is with their product.

This is an example of engineers writing copy. My copyediting spouse calls it the 'mystery story' where they make their point, then reveal the big surprising conclusion somewhere on page three.

Could have put the product link on top of the page, then all the backstory. If I have any interest I get to the meat immediately instead of losing interest somewhere along word 500.

Re: Why You Don’t Own Your Logo (and Why You Think You Do)

#4

Post by kunvay » Sun, Nov 24, 2013, 4:37 PM UTC

JoeAltmaier wrote: post #3

Not a good sell - OP talks around the point for 3 pages, including some scare tactics about copyright transfer and how confusing it is (how about a boilerplate transfer?) then the video about how easy it is with their product. This is an example of engineers writing copy. My copyediting spouse calls it the 'mystery story' where they make their point, then reveal the big surprising conclusion somewhere on page three.…

Hey Joe. Thanks for taking the time to share this feedback. We'll definitely consider this. Our non-engineer copywriter was flattered you thought he was an engineer since he's a social science major. Thanks for cheering up a Sunday morning.

Re: Why You Don’t Own Your Logo (and Why You Think You Do)

#5

Post by JoeAltmaier » Tue, Nov 26, 2013, 1:56 AM UTC

kunvay wrote: post #4

JoeAltmaier wrote: post #3

Not a good sell - OP talks around the point for 3 pages, including some scare tactics about copyright transfer and how confusing it is (how about a boilerplate transfer?) then the video about how easy it is with their product. This is an example of engineers writing copy. My copyediting spouse calls it the 'mystery story' where they make their point, then reveal the big surprising conclusion somewhere on page three.…

Hey Joe. Thanks for taking the time to share this feedback. We'll definitely consider this. Our non-engineer copywriter was flattered you thought he was an engineer since he's a social science major. Thanks for cheering up a Sunday morning.

I used to write the same way, until my spouse fixed me.