Yes yes yes! I can't emphasize this enough. My
biggest regret in 10 years of building cdbaby.com was that when I wanted to make it multi-lingual, 7 years into it, I was screwed! All of the language was spread around so many little print/echo statements in 10,000 different places.
With each one I had thought, "Oh it's just a little one shot deal." But after a few years, guess what you have thousands of?
Do it their way. Get used to it. It may take you a mere 2 seconds longer to type, but will save you minutes/hours/days later on.
It's really wonderful knowing that every single word that appears on your site is all coming from one source file. So if you do want to have it translated to Spanish or Chinese some day, you can just hand that file to a translator and voilá!