Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Zurb Ink: Responsive HTML Email Framework

designinstruct.com

Post reply on HN
Print view View original

1–10 of 104 posts

Re: Zurb Ink: Responsive HTML Email Framework

#2

Post by crisnoble »

Anyone brave enough to bring a semblance of sanity to the world of HTML emails deserves major kudos. For kids like me who did not grow up making table layouts, coding emails is a nightmare. Oh the 's. I am so glad Zurb is lending their knowledge building of excellent frameworks to this widely underserved market.

Re: Zurb Ink: Responsive HTML Email Framework

#3

Post by djjose »

crisnoble wrote: post #2

Anyone brave enough to bring a semblance of sanity to the world of HTML emails deserves major kudos. For kids like me who did not grow up making table layouts, coding emails is a nightmare. Oh the 's. I am so glad Zurb is lending their knowledge building of excellent frameworks to this widely underserved market.

Honestly, even for someone that started his career making table HTML layouts with inline styling it's a major PITA to code up emails that look respectable on all clients. I can't wait to try this out.

Re: Zurb Ink: Responsive HTML Email Framework

#7

Post by dmix »

splatzone wrote: post #6

Lovely framework, but can someone explain why HTML email is so stuck in the past? Why can't email clients just abide by proper web standards?

I prefer succinct plain-textish emails linking to HTML websites over HTML-heavy emails in most situations.

I've personally found plain-text often also converts better than most HTML-heavy newsletters.

Most HTML is pigeonholed into email where it doesn't fit well, for example the variety of unpredictable clients and devices. I'd rather serve that via the browser where full CSS/HTML is supported.

Mobile is helping by standardizing webkit but we're still far from it being a good delivery mechanism for a web experience.

Re: Zurb Ink: Responsive HTML Email Framework

#8

Post by splatzone »

dmix wrote: post #7
splatzone wrote: post #6

Lovely framework, but can someone explain why HTML email is so stuck in the past? Why can't email clients just abide by proper web standards?

I prefer succinct plain-textish emails linking to HTML websites over HTML-heavy emails in most situations. I've personally found plain-text often also converts better than most HTML-heavy newsletters. Most HTML is pigeonholed into email where it doesn't fit well, for example the variety of unpredictable clients and devices. I'd rather serve that via the browser where full CSS/HTML is supported. Mobile is helping by s…

I feel the same way about plain text, but I can't help but wonder if I'm part of a nerdy minority. I know my mum finds her image heavy emails from eBay useful, for instance.

Re: Zurb Ink: Responsive HTML Email Framework

#9

Post by dntrkv »

splatzone wrote: post #6

Lovely framework, but can someone explain why HTML email is so stuck in the past? Why can't email clients just abide by proper web standards?

I think it was around Outlook 2007 Microsoft decided that instead of using Internet Explorer to render their emails, they would use Microsoft Word. That's right. Word. And now whenever you try to use even the most basic CSS rules, Outlook fucks it up very badly. Then there is that abomination called Lotus Notes (mainly Outlook 2007 makes IE6 look like the best browser in the world.
Post reply on HN