Long-Time SEO Jill Whalen Moves On, Praises Google For Rewarding Content More
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Long-Time SEO Jill Whalen Moves On, Praises Google For Rewarding Content More
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Re: Long-Time SEO Jill Whalen Moves On, Praises Google For Rewarding Content More
#2"The tricks to beat and spam Google, Whalen said, no longer work as well."
LOL.
I know a half dozen guys who build millions of automated links every day. They say an easy term and they're in the top 5 results after 5 days, a hard term (a variety of diet pills, etc.) and it takes them a month. They get manually banned from time to time, but they just pull another URL from their pool and start over.
It's gotten more sophisticated and therefore is more difficult, but to say spam doesn't work is laughable to anyone who is or knows anyone in the blackhat SEO "industry."
Re: Long-Time SEO Jill Whalen Moves On, Praises Google For Rewarding Content More
#3Google works better than it used to, yes. Though, it also seems to be moving away from the permalink and title, keywords, description meta tags that we would use to help Google identify and classify our content. Google taking away keyword referrer info is the nail in the coffin for SEO services, as a business.
Re: Long-Time SEO Jill Whalen Moves On, Praises Google For Rewarding Content More
#4As someone who first got into SEO about a year before panda and penguin rolled out.. I have to admit, SEO has changed ALOT and Jill hits the nail on the head. Easy keyword related SEO tactics no longer work, Hummingbird has made sure of it..
It makes perfect sense if you break it down over the years...
1) Spammers found out they could manipulate rankings with the meta keywords tag.. shortly after, google started to ignore these keyword tags..
2) Spammers found out they could manipulate ranking with the meta description.. shortly after, google stopped using this description to rank sites..
3) Spammers realized they could build artificial link profiles, so google had to get smarter and started incorporated social metrics and became smarter about how they attributed value to links..
4) etc etc etc
It goes on and one, but basically, the only way google will ever be able to defeat spammers is to create an algorithm that is so smart it actually understands not only what the user wants, but also all of the content in its index.. it has to go much deeper than a simple keyword match - it has to parse out the intent of the searcher as well as the meaning of its content.
Re: Long-Time SEO Jill Whalen Moves On, Praises Google For Rewarding Content More
#5What's more likely to have happened: she lost her way of making money. She charged money and had to deliver. She no longer can thanks to Google.
Spin aside, Google is replacing more and more content with ads, Google's own stats show that ad clicks increased by 20+% while partner sites stayed flat (adsense). This increase was on top of another 20%-30% increase in 2012 so you get the idea https://news.ycombinator.com/item?id=6571571
More ad clicks equals less traffic to other sites so Google is rewarding their own pockets at the expense of other websites. Plain and simple.
Re: Long-Time SEO Jill Whalen Moves On, Praises Google For Rewarding Content More
#6The first thought that came to my mind was that she was unable to game the system anymore.
Turns out I wasn't the only one. gettheyayo (dead comment) remarked
> What's more likely to have happened: she lost her way of making money. She charged money and had to deliver. She no longer can thanks to Google.
Re: Long-Time SEO Jill Whalen Moves On, Praises Google For Rewarding Content More
#7As someone who first got into SEO about a year before panda and penguin rolled out.. I have to admit, SEO has changed ALOT and Jill hits the nail on the head. Easy keyword related SEO tactics no longer work, Hummingbird has made sure of it.. It makes perfect sense if you break it down over the years... 1) Spammers found out they could manipulate rankings with the meta keywords tag.. shortly after, google started to i…
For what it's worth, Google claims that they never used the keywords tag as a ranking factor.
Re: Long-Time SEO Jill Whalen Moves On, Praises Google For Rewarding Content More
#8"The tricks to beat and spam Google, Whalen said, no longer work as well." LOL. I know a half dozen guys who build millions of automated links every day. They say an easy term and they're in the top 5 results after 5 days, a hard term (a variety of diet pills, etc.) and it takes them a month. They get manually banned from time to time, but they just pull another URL from their pool and start over. It's gotten more so…
> "The tricks to beat and spam Google, Whalen said, no longer work as well."
> It's gotten more sophisticated and therefore is more difficult
sounds like you agree
Re: Long-Time SEO Jill Whalen Moves On, Praises Google For Rewarding Content More
#9Measuring the impact of introduced change is key to any optimization task. With Google no longer sending the search terms used to discover the page, SEO is more like a guess work - you follow the best practices and hope Google will start sending traffic one day. This leaves spammy black-hat approach as the only option. Not everyone is comfortable with this though.
Re: Long-Time SEO Jill Whalen Moves On, Praises Google For Rewarding Content More
#10I might be able to take comments like "rewarding content more" seriously if w3schools wasn't still at the top of almost every HTML, CSS, and JavaScript search query.
I realized one day that I just use Google to quickly navigate a few websites I actually do use. This is something like the 99.9% case. At that point, I realized my search queries where I include the website I want and keywords I want to find in that site were me specifically doing what Google was supposed to be doing for me: finding quality content. I know where the quality content is. Google apparently doesn't. What's the point of it?