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From 0 to $1 Million ARR in 3 years with Indian Customers

blog.kookoo.in

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Re: From 0 to $1 Million ARR in 3 years with Indian Customers

#9
post #6

How did you attract SMEs - keeping in mind it looks like your service is aimed at developers? I'm keen to hear what your most common use cases are too.

We try to look at ourselves as solving the communication needs of businesses and the 3 products are 3 ways of solving those needs.

The KooKoo platform is similar to Twilio and allows developers to develop their own innovative voice apps.

Cloudagent.in is a full featured cloud based contact center and this helps businesses run their contact center operations.

Bizphone.in is a virtual PBX/receptionist product and helps companies get a virtual PBX on the cloud.

So though KooKoo is aimed at developers, Cloudagent and BizPhone are aimed at SMEs and we have adapted a separate sales strategy to sell those products. India is a high touch eco system and hence our sales strategy involved both inbound marketing and feet on street.

For KooKoo there have been many innovative use cases, including missed call marketing, developers integrating into various CRMs, integrating voice into their social media strategies and using phone numbers as a tracking system for their ads.

Re: From 0 to $1 Million ARR in 3 years with Indian Customers

#10
post #2

Thanks for posting this. This is Chaitanya from Ozonetel. I can take questions about our journey so far

As someone who doesn't know much about that region - how prevalent / accessible is the internet?

I hear from friends that are from India / Pakistan of slow internet speeds, access limitations and general bandwidth restrictions - I assume this also plays a part in how big your target audience is, and with the limited speeds / bandwidth available I guess it makes pitching the product slightly harder?

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