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Google breaks 2005 promise never to show banner ads on search results

theguardian.com

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Re: Google breaks 2005 promise never to show banner ads on search results

#3
So how much of the reluctance to use banner ads can be attributed to Mayer, or, the subsequent reneging to her leaving? The screenshot follows kind of the same look of Google+'s banner (er Facebook's), so since + is supposed to be the new thing, and it has space for gaudy banners, why not throw it on search too?

Still, seems like a slightly regressive strategy...I thought the traditional Google Homepage was becoming less of a revenue driver compared to all the other way results are traffic driver?

Re: Google breaks 2005 promise never to show banner ads on search results

#5
post #2

Are there any example URLs? https://www.google.com/search?q=SouthWest%20Airlines doesn't do it for me at the moment, from the UK.

This is addressed directly in the article. "We're currently running a very limited, US-only test, in which advertisers can include an image as part of the search ads that show in response to certain branded queries."

Re: Google breaks 2005 promise never to show banner ads on search results

#7
Corporate promises aren't worth a dime as history has shown repeatedly. In fact, corporations (especially large ones) can't ever be trusted for pretty much anything and anything they say or do you should always react sceptically by default. They just don't care, and this lack of caring is an inevitability for growing corporations.

Granted some might consider this to be a minor breach of a promise, some might not. The point still stands.

Re: Google breaks 2005 promise never to show banner ads on search results

#8
Not the first time, I must add.

When Orkut was all the rage, Google claimed that Orkut would never be merged with the Google core and would remain separate to Google.

The same seems tobe happening with YouTube. Sure, they still allow users to keep their YT & Google identities separate but IDK how long that will last.

Remember when they claimed their motto was 'Don't be evil'?

(NB: Before you come screaming at me for making vague accusations, please take that previous sentence with a pinch of '/s'. Thank you.)

Re: Google breaks 2005 promise never to show banner ads on search results

#9
> The company gained attention when it started in 1998 because its opening search page, and following results page, was uncluttered by adverts and other elements

Google isn't what it was, and Google wants many more users than they can get from keeping just the early adopters.

People use Google like a portal. This is just Google giving in.

Re: Google breaks 2005 promise never to show banner ads on search results

#10
If that's a banner ad, it's the most relevant, pleasant, and appropriate banner ad I've ever seen. It's directly related to the search term and is not obnoxious in the least.

If all ads were such high quality I'd have no problems with this (but would still probably use adblock!).

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