Unapologetically Plastic, Artisanal Buns
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Unapologetically Plastic, Artisanal Buns
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Re: Unapologetically Plastic, Artisanal Buns
#2The importance of this message cannot be overstated.
To put it another way:
The Words you use to convince someone are more important than the message itself.
I've seen people stab themselves in the back (and lose out) because they didn't pay enough attention to the words they used.
I was super interested in how Apple was going to sell the 5c for this exact reason, I use a plastic phone that doesn't feel too cheap (the lumia 521) but I think of it as the crummiest phone on the market because of the plastic (though it's actually really durable, I've basically launched it tons of times and like a good nokia it will just come apart- distributing the force evenly) So Apple's "Unapologetic" is a really important marketing concept.
Re: Unapologetically Plastic, Artisanal Buns
#3The importance of this message cannot be overstated. To put it another way: The Words you use to convince someone are more important than the message itself. I've seen people stab themselves in the back (and lose out) because they didn't pay enough attention to the words they used. I was super interested in how Apple was going to sell the 5c for this exact reason, I use a plastic phone that doesn't feel too cheap (th…
There aren't that many metal phones on the market, are there?
Re: Unapologetically Plastic, Artisanal Buns
#4The importance of this message cannot be overstated. To put it another way: The Words you use to convince someone are more important than the message itself. I've seen people stab themselves in the back (and lose out) because they didn't pay enough attention to the words they used. I was super interested in how Apple was going to sell the 5c for this exact reason, I use a plastic phone that doesn't feel too cheap (th…
You just admitted windows phone... they gonna wire you up. Then, they gonna keeeel you.
Re: Unapologetically Plastic, Artisanal Buns
#5If you want an amazing way to blow an afternoon, read some of the abstracts published in the "Journal of Consumer Research" (http://www.ejcr.org/)
It's an absolutely fascinating way to see how little turns of phrase, naming, and packaging can influence our perception. There are some absolute classics that back up this article showing that giving exotic names to jelly beans led them to be picked more often, even though they tasted the same e.g. Orange vs. Blood Orange.
Re: Unapologetically Plastic, Artisanal Buns
#6[deleted]
Re: Unapologetically Plastic, Artisanal Buns
#7Have you ever had a really, really good hamburger bun that set the burger apart from almost any other burger you've ever eaten?
If you have, why not describe it as "artisanal"? Some bread really is good enough to warrant a special description.
Likewise, the iPhone 5c is a really, really nice plastic object. I know next to nothing about plastics, but I do know that the 5c is set apart from, say, this Handspring Visor that's (for some reason) on my desk.
Re: Unapologetically Plastic, Artisanal Buns
#8If you want an amazing way to blow an afternoon, read some of the abstracts published in the "Journal of Consumer Research" ( http://www.ejcr.org/ ) It's an absolutely fascinating way to see how little turns of phrase, naming, and packaging can influence our perception. There are some absolute classics that back up this article showing that giving exotic names to jelly beans led them to be picked more often, even tho…
[deleted]
Re: Unapologetically Plastic, Artisanal Buns
#9Perhaps this strategy works great on the general populous and market, but I already recognize this... advertisement trope, McDonald's has been using it for years.
When are marketers going to stop trying to mislead their customers and realize that people in general aren't stupid, just busy? Oh wait, if we told our customers the truth, we'd have to live with a real market, not an inflated one, and everyone knows an inflated market is best.
Re: Unapologetically Plastic, Artisanal Buns
#10Have you ever had a really, really good hamburger bun that set the burger apart from almost any other burger you've ever eaten? If you have, why not describe it as "artisanal"? Some bread really is good enough to warrant a special description. Likewise, the iPhone 5c is a really, really nice plastic object. I know next to nothing about plastics, but I do know that the 5c is set apart from, say, this Handspring Visor…
> why not describe it as "artisanal"?
Because that's misleading, making you think a person was more involved in the creation of the bun than merely a machine operator pouring powder and water in one end and cranking buns out the other.