How we tripled our revenue by adding one button
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Re: How we tripled our revenue by adding one button
#2Often times, its the smallest changes that generate the most success.
Re: How we tripled our revenue by adding one button
#3Often times, its the smallest changes that generate the most success.
It's so true. Tinker. Tinker. Tinker. Boom!
Re: How we tripled our revenue by adding one button
#4Looks like a sound application of the "make it as easy as possible for people to give you money" principle. Well done.
Re: How we tripled our revenue by adding one button
#5Over and over again I see the pattern that if you reduce friction to let people pay you, you will make more money. Also, discount bundling is smart and works all over the place. Smart combination.
Re: How we tripled our revenue by adding one button
#6"Raising our prices and adding a convenience option paid off big time for us."
Since reading this, we've changed up how we're going to handle the pricing for HookFeed.
Breaking it up into individual feature upgrades, and easy options/discounts for buying all of the features. Also increased rates.
We won't know until we test it. But it seems like a much more attractive offer. Thanks for sharing!
Re: How we tripled our revenue by adding one button
#7Hello. Nice article. I just wanted to point out a small mistake where you forgot to fill in an amount: "our users who would have spent an average of $."
Hope this helps (and that you read this).
Re: How we tripled our revenue by adding one button
#8"To date — the ‘unlock all’ has been our highest grossing option." Love this.
And although it sounds so simple (just add a button!) there's really more to the success of it behind the scenes and you did great job highlighting those factors (ie: perceived value - convenience, etc.)
Super motiving post :)
Re: How we tripled our revenue by adding one button
#9Great read, but I don't see how this wouldn't be implemented from the start. It's a lot of clicking, adding up what you're spending and authorizing for in-app purchases. One click and authorization with a discount seems like a necessity.
Re: How we tripled our revenue by adding one button
#10Over and over again I see the pattern that if you reduce friction to let people pay you, you will make more money. Also, discount bundling is smart and works all over the place. Smart combination.
Very true, especially for parents. If I find an author that I like and trust and my kids will read, I'll buy everything they write before going through trial and error again.
Now we just need to see Bilingual Child in other languages and I'll be a buyer!