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Google rebrand experiment

behance.net

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Re: Google rebrand experiment

#3
The logo looks bad in small sizes - two o's are jammed together to much comparing to the rest of the letters. If the author wants to play with "infinity" symbol, the closer distance between two letters must be visually compensated somehow. Either the rest of the letters must be jammed in the same way, or these o's should be widened, or linked not that closely.

And yes, it's not a full rebranding. It's only a logo.

Re: Google rebrand experiment

#4
Lovely logo redesign, makes Google feel like a younger company. I doubt they'd ever do it this drastically, but you never know.

I assume these are slides from a talk - would've liked to have some text accompanying them for some context.

Re: Google rebrand experiment

#9
post #4

Lovely logo redesign, makes Google feel like a younger company. I doubt they'd ever do it this drastically, but you never know. I assume these are slides from a talk - would've liked to have some text accompanying them for some context.

I actually think that if redesign will ever happen, it will be even more drastic. I think Google is missing a logo next to current logotype. Current branding doesn't work very well on hardware.
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