Stepping Out of the Search Box

#1

Post by joemir » Wed, Sep 18, 2013, 6:25 PM UTC

Stepping Out of the Search Box
bing.com

Re: Stepping Out of the Search Box

#2

Post by excitom » Wed, Sep 18, 2013, 6:36 PM UTC

Yeah, a new logo, that's what they need.

Re: Stepping Out of the Search Box

#3

Post by thomasd » Wed, Sep 18, 2013, 6:42 PM UTC

It always felt like Microsoft was chasing after markets that people are trying to leave. Bing trying to replace google search while google is desperately trying to expand their source of income by looking elsewhere while Facebook eats into their google's advertising revenue.

Which makes the last paragraph especially interesting. Insights. Have Microsoft finally figured that search doesn't have much revenue in there to milk anymore and since they have all these data they've collected at such massive scale, perhaps provide useful "interpretation" of these data? That gets me very excited.

And if the result of it all are APIs for developers to use these data, that's going to change a lot on how we make decisions, at least in the entertainment industry (which I work in).

Re: Stepping Out of the Search Box

#4

Post by a3voices » Wed, Sep 18, 2013, 6:46 PM UTC

So their conclusion is they need a new logo?

Re: Stepping Out of the Search Box

#5

Post by cs702 » Wed, Sep 18, 2013, 6:56 PM UTC

This buzzword-infused post goes on and on about how Microsoft's "reinvention of the idea of search" meant they "stepped out of the confines of the search box," so they "needed to signal a change to the world" -- with a new Bing logo that surely cost a lot more to design than most people reading this make in a year.

For a moment I wondered, WTF?

But then I realized this kind of navel-gazing goes hand-in-hand with the new strategic 'focus' triumphantly announced by Ballmer two months ago (right before he was fired): "our strategy will focus on creating a family of devices and services for individuals and businesses that empower people around the globe at home, at work and on the go, for the activities they value most"[1] -- that is, be everything for everyone.

Microsoft truly has lost its way.

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[1] http://www.microsoft.com/en-us/news/Press/2013/Jul13/07-11On...