The site has been inaccessible from my home for two or three days, but I can get at it from a US-based VPN and through my mobile data network.
I'm not a networking expert and I don't know exactly what's going on, but here's the traceroute if anyone can help me prove or disprove what I suspect:
http://titanpad.com/pC1Yyrl4H1
I'm a journalist, and if UK ISPs are involved in this level of filtering, I'm definitely going to write something about it. I've been Tweeting @EE, as well. I suppose it could turn out that somehow it's my fault I can't access the site through my broadband ISP, but I kinda doubt it.