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A Steve Jobs email exchange that captures Apple’s strategy

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Re: A Steve Jobs email exchange that captures Apple’s strategy

#3
post #2

This hardly captures Apple's strategy. It appears to offer an insight into one step in their strategic thinking for one issue, but the title of the post is quite misleading.

I agree. If it tried to tell that apple reacted with panic to the cross platform nature of kindle - I dont think so.

Re: A Steve Jobs email exchange that captures Apple’s strategy

#4
post #2

This hardly captures Apple's strategy. It appears to offer an insight into one step in their strategic thinking for one issue, but the title of the post is quite misleading.

I agree. If it tried to tell that apple reacted with panic to the cross platform nature of kindle - I dont think so.

I'm pretty sure you missed the point of the article.

The focus was mentioned in the email from Schiller to Jobs:

> ... secondary message [of the ad] that can’t be missed is that it is easy to switch from iPhone to Android.

Re: A Steve Jobs email exchange that captures Apple’s strategy

#6
post #2

This hardly captures Apple's strategy. It appears to offer an insight into one step in their strategic thinking for one issue, but the title of the post is quite misleading.

The entirety of their strategy no, but this goes beyond just the kindle issue raised. Vendor lock in is a huge chunk of Apple's strategy.

Re: A Steve Jobs email exchange that captures Apple’s strategy

#7
post #2

This hardly captures Apple's strategy. It appears to offer an insight into one step in their strategic thinking for one issue, but the title of the post is quite misleading.

This absolutely captures their strategy. They are clearly building a walled garden for their own benefit, while selling it as the user's benefit. I can't imagine users complaining about having the option to switch to android.

Re: A Steve Jobs email exchange that captures Apple’s strategy

#9
post #7
post #2

This hardly captures Apple's strategy. It appears to offer an insight into one step in their strategic thinking for one issue, but the title of the post is quite misleading.

This absolutely captures their strategy. They are clearly building a walled garden for their own benefit, while selling it as the user's benefit. I can't imagine users complaining about having the option to switch to android.

> while selling it as the user's benefit

I disagree.

Facebook, Google, Microsoft have a walled garden, in-fact every company on earth thinks on how to keep customers from leaving.

The difference between Apple and others is that Apple products are far superior, i can't imagine myself using any Microsoft product if Apple provides it.

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