Yahoo tops Google in US traffic

#1

Post by zher » Thu, Aug 22, 2013, 2:20 AM UTC

Yahoo tops Google in US traffic
news.cnet.com

Re: Yahoo tops Google in US traffic

#2

Post by alex_c » Thu, Aug 22, 2013, 3:08 AM UTC

Yahoo tops Google in number of unique visitors, not (necessarily) in US traffic. The cnet article misquotes the ComScore report.

Re: Yahoo tops Google in US traffic

#3

Post by philip1209 » Thu, Aug 22, 2013, 3:08 AM UTC

I don't think the score is credible.

Re: Yahoo tops Google in US traffic

#4

Post by brandonbloom » Thu, Aug 22, 2013, 3:14 AM UTC

Correct me if I'm making an unwarranted leap here, but why shouldn't I read this as "More Yahoo users have spyware than Google users"?

Re: Yahoo tops Google in US traffic

#5

Post by brymaster » Thu, Aug 22, 2013, 3:22 AM UTC

I don't doubt that Yahoo has a shit load of traffic still, but unless Alexa/Quantcast/ComScore/Compete/Nielsen or any of these other so-called 'web traffic measurement services' have direct access to Yahoo and Google's traffic data (they don't), I'd take these all with a grain of salt. These services have never been accurate.

http://moz.com/blog/testing-accuracy-visitor-data-alexa-comp...

Re: Yahoo tops Google in US traffic

#6

Post by Stonewall9093 » Thu, Aug 22, 2013, 3:28 AM UTC

This supposedly doesn't count yahoo's recent acquisition - Tumblr - either. http://www.forbes.com/sites/roberthof/2013/08/21/yahoo-tops-...

Re: Yahoo tops Google in US traffic

#7

Post by kevingibbon » Thu, Aug 22, 2013, 3:33 AM UTC

Which Yahoo! properties could potentially be bringing this amount of traffic?

Re: Yahoo tops Google in US traffic

#8

Post by mertd » Thu, Aug 22, 2013, 3:35 AM UTC

kevingibbon wrote: post #7

Which Yahoo! properties could potentially be bringing this amount of traffic?

Flickr

Re: Yahoo tops Google in US traffic

#9

Post by nfa_backward » Thu, Aug 22, 2013, 3:38 AM UTC

brymaster wrote: post #5

I don't doubt that Yahoo has a shit load of traffic still, but unless Alexa/Quantcast/ComScore/Compete/Nielsen or any of these other so-called 'web traffic measurement services' have direct access to Yahoo and Google's traffic data (they don't), I'd take these all with a grain of salt. These services have never been accurate. http://moz.com/blog/testing-accuracy-visitor-data-alexa-comp...

From - comscore.com/Insights/Press_Releases/2009/5/comScore_Announced_Media_Metrix_360

"The new approach combines person-level measurement from comScore's proprietary 2 million person global panel with Web site server metrics in order to account for 100 percent of a Web site's audience."

It's possible that Yahoo and Google are providing server metrics via javascript tagging to comScore. That would give them direct access to the traffic data. I believe that Quantcast and maybe Nielsen both offer something similar as well.

Re: Yahoo tops Google in US traffic

#10

Post by DannyBee » Thu, Aug 22, 2013, 3:39 AM UTC

nfa_backward wrote: post #9

brymaster wrote: post #5

I don't doubt that Yahoo has a shit load of traffic still, but unless Alexa/Quantcast/ComScore/Compete/Nielsen or any of these other so-called 'web traffic measurement services' have direct access to Yahoo and Google's traffic data (they don't), I'd take these all with a grain of salt. These services have never been accurate. http://moz.com/blog/testing-accuracy-visitor-data-alexa-comp...

From - comscore.com/Insights/Press_Releases/2009/5/comScore_Announced_Media_Metrix_360 "The new approach combines person-level measurement from comScore's proprietary 2 million person global panel with Web site server metrics in order to account for 100 percent of a Web site's audience." It's possible that Yahoo and Google are providing server metrics via javascript tagging to comScore. That would give them direct ac…

"It's possible that Yahoo and Google are providing server metrics via javascript tagging to comScore."

Your suggestion is essentially that Yahoo and Google are providing non-public data from which revenue growth/etc can almost be calculated, to outside companies?