How To Not Kill Your Retention

#1

Post by lassecausen » Tue, Jul 23, 2013, 10:00 AM UTC

How To Not Kill Your Retention
lasseclausen.tumblr.com

Re: How To Not Kill Your Retention

#2

Post by manume » Tue, Jul 23, 2013, 10:07 AM UTC

Definitely a very valid point that is worth reiterating! Especially true for consumer products which are older than 3 months (by then they should have learned that this is best practice) and which have lots of similar competitors (which, at least in my case, lowers the threshold of "screw it, I wanted to try this other product anyways" if something doesn't work).

Re: How To Not Kill Your Retention

#3

Post by lassecausen » Tue, Jul 23, 2013, 10:10 AM UTC

manume wrote: post #2

Definitely a very valid point that is worth reiterating! Especially true for consumer products which are older than 3 months (by then they should have learned that this is best practice) and which have lots of similar competitors (which, at least in my case, lowers the threshold of "screw it, I wanted to try this other product anyways" if something doesn't work).

Yes, very few consumer products nowadays are that essential that people will struggle with hurdles like that

Re: How To Not Kill Your Retention

#4

Post by lubos » Tue, Jul 23, 2013, 10:54 AM UTC

Sorry, I'm missing the point of this submission.

The author has described anecdotal experience with login screen of some product but he hasn't actually stopped using that product. So what is this to do with user retention?

Re: How To Not Kill Your Retention

#5

Post by chewxy » Tue, Jul 23, 2013, 10:55 AM UTC

In Fork the Cookbook we solved this by not having any passwords at all - you request one every time you want to login.

Re: How To Not Kill Your Retention

#6

Post by lassecausen » Tue, Jul 23, 2013, 11:10 AM UTC

lubos wrote: post #4

Sorry, I'm missing the point of this submission. The author has described anecdotal experience with login screen of some product but he hasn't actually stopped using that product. So what is this to do with user retention?

The last 2 paragraphs should answer your questions...

Re: How To Not Kill Your Retention

#7

Post by etler » Tue, Jul 23, 2013, 7:44 PM UTC

I think one part of this is dispelling the myth that telling the user which of the fields is wrong is a security flaw. You can already figure out if a username exists by trying to create it on the registration screen, so saying "Your username and password do not match" does not provide any extra security, and just frustrates users.