The Psychology of Color in Marketing and Branding
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The Psychology of Color in Marketing and Branding
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Re: The Psychology of Color in Marketing and Branding
#2This article pointed out that a red button amidst a green palette converted better in one instance, because the red button contrasted starkly. That's also my current theory on how to make an app icon.
For my App Store apps, I choose loud colors that contrast well with other apps in the category. I look at how the icon stands out in searches on iPhone, iPad, and iTunes. I still want a beautiful icon, but my primary concern is whether it pops.
Unfortunately, it's hard to test the theory.
Re: The Psychology of Color in Marketing and Branding
#3I'm a man and my favourite set is violet/purple along with red. What the hell does that say about me?
Re: The Psychology of Color in Marketing and Branding
#4This article pointed out that a red button amidst a green palette converted better in one instance, because the red button contrasted starkly. That's also my current theory on how to make an app icon. For my App Store apps, I choose loud colors that contrast well with other apps in the category. I look at how the icon stands out in searches on iPhone, iPad, and iTunes. I still want a beautiful icon, but my primary co…
That's interesting, I'm unfamiliar with what sort of data is available for App Store users, I'm assuming there's no way to really test the performance of different icons?
Re: The Psychology of Color in Marketing and Branding
#5PhantomLobe, you are hell-banned.
Re: The Psychology of Color in Marketing and Branding
#6PhantomLobe, you are hell-banned.
Can we please not do this:
a) as a top-level comment
b) for people with a spotty comment history
c) as a matter of course for everyone who is hellbanned
I don't want to say this guy deserves it, but he does have negative karma, and his comment adds nothing to the discussion. Looking back, he's only made a few, similarly negative, short, non-constructive comments. Maybe you made a different value judgement than me, but I wanted to point out that the convention isn't to tell everyone who is hell-banned about it, only people you think were wrongly hell-banned.
Re: The Psychology of Color in Marketing and Branding
#7PhantomLobe, you are hell-banned.
Can we please not do this: a) as a top-level comment b) for people with a spotty comment history c) as a matter of course for everyone who is hellbanned I don't want to say this guy deserves it, but he does have negative karma, and his comment adds nothing to the discussion. Looking back, he's only made a few, similarly negative, short, non-constructive comments. Maybe you made a different value judgement than me, bu…
Please kindly advise where I should be posting this if I can't reply to [dead] comments.
This guy hasn't said anything that deserves a hell-ban.
Re: The Psychology of Color in Marketing and Branding
#8Great primer, if this stuff interests you - particularly with regard to utilizing colors to drive CRO etc please go check out http://www.colorvoodoo.com/ which is the original book that got me A/B testing >10 years back - great content -
Re: The Psychology of Color in Marketing and Branding
#9I like how "red" means excitement youthful, bold. Reminds me of RED bull.
Re: The Psychology of Color in Marketing and Branding
#10Earlier quoted context omitted.
Can we please not do this: a) as a top-level comment b) for people with a spotty comment history c) as a matter of course for everyone who is hellbanned I don't want to say this guy deserves it, but he does have negative karma, and his comment adds nothing to the discussion. Looking back, he's only made a few, similarly negative, short, non-constructive comments. Maybe you made a different value judgement than me, bu…
Please kindly advise where I should be posting this if I can't reply to [dead] comments. This guy hasn't said anything that deserves a hell-ban.
Honestly, I have no ideas. The site admins have said you can email them to appeal an unfair hellban, but normally that's for the hellban-ee. It would be awesome if they added a feature to upvote people back from hell. Frankly, in this case the user doesn't have any contact info or about me, and he's not that active (and he has negative karma).
My big complaint is that this pattern of habitually telling everyone they're hell-banned seems to contravene the will of the mods, and produces a bunch of low-level noise on the site. It's come up before, and the mods continue to use hell-banning as a punishment so obviously they think it's worth the risk of losing casual commenters.
If you see a case where you very strongly disagree I think it's appropriate to comment, but this doesn't seem to meet that standard.