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WaterForward

waterforward.charitywater.org

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Re: WaterForward

#2

Post by Centigonal »

I mentioned this about the Apple Mac Pro page when it came up on this site, and I'll say the same thing about this page:

It's very well done, but it's just a slide show.

It's a good presentation, but it has very little to do with UX if the only user interactivity involved is clicking a button to go forward.

EDIT: The title of this story has been changed since I and others made this and similar comments. The previous title said something to the effect of "Story Telling: Some of the best UX I've seen."

Re: WaterForward

#3

Post by tga »

The way I see it, it's a nice set of slides -- barely any UX though. I also think the UX is flawed because there is no visible way to go back to the previous slide or to the beginning (other than the browser's back button so it's not _terrible_, but many people associate the back button to the previous site).

If you are instead trying to spread the word about this in an indirect manner, I understand, smooth move.

Re: WaterForward

#4

Post by gokulk »

I am not sure why they have a big blue button to go to next slide. I expect some kind of in page action for a button. As Centigonal said its just a slideshow. The message is good and everything but the design is not very.

Re: WaterForward

#5

Post by jpalomaki »

Nice site. Couple of pages and my feeling was "Shut up and take my money". Then more clicking. Oh, you want me to spam my friends? Hmm, I'd rather not do that. Ok, I'll click that scary button anyways. As an IT pro I know you can't actually send emails on my behalf. Good, there was actually a way to proceed without sending emails. Then click-click-click, more pages. Hey, now I can finally give some money! Page even says that payments are processed by PayPal. But.. Something is missing, I can't see any button to actually pay via PayPal.

Summary: giving should be easy. Nowadays I'm not very likely to give money (or even purchase stuff) if I can't do it via PayPal.

Re: WaterForward

#7

Post by cupcake-unicorn »

Wow, the slide in sharing with friends had one of those microscopic "skip" links that I usually associated with services trying to trick people into buying a paid upgrade. I was stuck on the slide to share it with my friends and was thinking, "OK, so this is like some massive chain letter, everyone will KNOW about the water crisis, but no one will be able to donate..."

Re: WaterForward

#8

Post by tehwebguy »

Very cool.

What if instead of asking me to send a form email to my friends it had a phone based call to action? All manual, but wouldn't it be cool if it showed a short video of someone calling a friend and just explaining it?

"Write down 5 of your friends' names on a piece of paper or in a text editor and one-by-one give them a ring and tell them about this."

Not sure if that would annoy some people even more, it just seems like email is the easiest thing ever to disregard.

Re: WaterForward

#9

Post by 44Aman »

How about instead of a one-off donation of 20, they had a further site for recurring payments? I got to the end (without spamming my friends), hit the payment page (would have auth'd with paypal but no option to), then didn't end up doing anything. It's well presented but needs more than one funnel for people who give up at the end.
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