Apptimize (YC S13) Brings Reliable A/B Testing To Native iOS & Android Apps

#1

Post by ramanujam » Tue, Jul 09, 2013, 5:23 PM UTC

Apptimize (YC S13) Brings Reliable A/B Testing To Native iOS & Android Apps
techcrunch.com

Re: Apptimize (YC S13) Brings Reliable A/B Testing To Native iOS & Android Apps

#2

Post by nancyhua » Tue, Jul 09, 2013, 5:47 PM UTC

thanks for posting our article

Re: Apptimize (YC S13) Brings Reliable A/B Testing To Native iOS & Android Apps

#3

Post by riveteye » Tue, Jul 09, 2013, 7:08 PM UTC

This is helpful, thanks. I'm looking for a guide to A/B Testing, and other related tests for Web Analytics. Any advice?

Re: Apptimize (YC S13) Brings Reliable A/B Testing To Native iOS & Android Apps

#4

Post by nancyhua » Tue, Jul 09, 2013, 7:09 PM UTC

riveteye wrote: post #3

This is helpful, thanks. I'm looking for a guide to A/B Testing, and other related tests for Web Analytics. Any advice?

On hacker news patio11 is an expert and thought leader on AB testing.

Re: Apptimize (YC S13) Brings Reliable A/B Testing To Native iOS & Android Apps

#5

Post by riveteye » Tue, Jul 09, 2013, 7:13 PM UTC

nancyhua wrote: post #4

riveteye wrote: post #3

This is helpful, thanks. I'm looking for a guide to A/B Testing, and other related tests for Web Analytics. Any advice?

On hacker news patio11 is an expert and thought leader on AB testing.

Thanks! HN search ahoy!

Re: Apptimize (YC S13) Brings Reliable A/B Testing To Native iOS & Android Apps

#6

Post by ramanujam » Tue, Jul 09, 2013, 7:16 PM UTC

riveteye wrote: post #3

This is helpful, thanks. I'm looking for a guide to A/B Testing, and other related tests for Web Analytics. Any advice?

Many companies in the A/B testing and optimization space publish a lot of resources in the form of blog posts, case studies and white papers that are well researched and based on real metrics. Here are some links to get started.

http://monetate.com/resources/ http://monetate.com/blog/ (Disclosure: I work at Monetate!)

http://visualwebsiteoptimizer.com/split-testing-blog/ http://visualwebsiteoptimizer.com/case-studies.php

http://blog.optimizely.com/

http://unbounce.com/blog/