Facebook Is Almost a Decade Old and Still Doesn’t Get the Advertising Game

I disagree with ending where the author claims that Facebook should be the most lucrative advertising platform. They don't have intent like Google has, they just have people using a product that tries to integrate ads as seamlessly as possible. I'm not saying there aren't glaring issues in the business as a whole, but for many businesses advertising on Facebook provides greater ROI when they can't compete with the CPC of certain Google keywords.