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Daring Fireball: 'This Is Our Signature': iOS 7

daringfireball.net

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Re: Daring Fireball: 'This Is Our Signature': iOS 7

#2
"There’s a sense of place, depth, and spatiality in iOS 7 that makes it feel like hardware. A real thing, not pixels rendered on glass."

The physicality of iOS 7 wasn't clear to me until I watched the video demo, and it's very impressive: http://www.businessinsider.com/apple-ios-7-video-jony-ive-20...

Re: Daring Fireball: 'This Is Our Signature': iOS 7

#4
I may be looking too much into it, but I'll post my thoughts anyway for the sake of discussion...

"There is a deep intellectual rigor to the design of iOS 7"

...sounds like he's validating his own intelligence by noticing how intelligent the design is. Only time can validate great design, and it's very early days.

It's almost like this article is preparing us for the inevitable(?) "I told you so" moment that we also faced with the iPad in 2012. I'm just as sure this time that we misunderstand iOS 7 in the same way we misunderstood the iPad.

Re: Daring Fireball: 'This Is Our Signature': iOS 7

#5

One thing I never understood with Aero -- which has been repeated here -- is the frosted glass effect. I don't see the purpose or how it's useful. You can't see what's behind it. You don't even get an impression. So it's just squinty-visual noise.

I think it's more justified here than aero, but in both cases it gives you a sense of context, that the other layer is still there benief it even if you can't see it clear enough. In a static shot it's just noise, but as you slide it up it reinforces the idea of layers.

That said, once you've slid it up it's just squiggly noise that's damn near impossible to draw type on legibly.

Re: Daring Fireball: 'This Is Our Signature': iOS 7

#6

One thing I never understood with Aero -- which has been repeated here -- is the frosted glass effect. I don't see the purpose or how it's useful. You can't see what's behind it. You don't even get an impression. So it's just squinty-visual noise.

I disagree, it gives the gist of what is in the background. You can easily tell if the layer is over the homescreen or Mail or Safari etc. I like the blur effect because it makes it easier to read text than on just say a 80% opaque layer (and I think it looks cool).

Re: Daring Fireball: 'This Is Our Signature': iOS 7

#8

I may be looking too much into it, but I'll post my thoughts anyway for the sake of discussion... "There is a deep intellectual rigor to the design of iOS 7" ...sounds like he's validating his own intelligence by noticing how intelligent the design is. Only time can validate great design, and it's very early days. It's almost like this article is preparing us for the inevitable(?) "I told you so" moment that we also…

> ..sounds like he's validating his own intelligence by noticing how intelligent the design is. Only time can validate great design, and it's very early days.

Sounds like you are just grinding an ax because use of the word "intellectual" to you seems way too egotistical?

Well, they could have validated the design via lots of user testing; they could have done A/B testing on multiple great designs (not just the chosen design and several crappy ones). There is a lot of work to design than just the creative work.

Re: Daring Fireball: 'This Is Our Signature': iOS 7

#9

One thing I never understood with Aero -- which has been repeated here -- is the frosted glass effect. I don't see the purpose or how it's useful. You can't see what's behind it. You don't even get an impression. So it's just squinty-visual noise.

Your memory of what's behind is the impression.
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