Where and how to announce the launch of a website?

#1

Post by JoeEntrepreneur » Mon, Sep 17, 2007, 5:32 AM UTC

Me and my friends have been working on developing a social marketplace called Onista. We are 4 to 6 weeks away from launching it.

We want to find out about where and how we should announce the launch event so people know about it.

we are thinking of following, 1. Press Release 2. Announce on YC news 3. Announce on Reddit 4. Announce on Digg 5. Send emails to TechCrunch, GigaOM, and Mashable. (Not sure if they will care in first instance) 6. Send emails to all of our friends and family

Are there any other ways to announce the initial release?

You can track our progress at our blog http://onista.wordpress.com

The site will be live at http://www.onista.com within next 4 to 6 weeks.

Please let us know if you know other ways to announce the availability of new website.

Thanks in advance,

Re: Where and how to announce the launch of a website?

#2

Post by Kaizyn » Mon, Sep 17, 2007, 5:48 AM UTC

Press releases and public announcements on these aggregator websites really aren't good. You need to find some more creative way to generate publicity for your launch. Since you're working on a marketplace, what is some high-profile good or service you could offer that would draw people in? Were you to release next week, a couple hundred copies of Halo 3 might just do the trick (though at $60 a pop that could get expensive). There are too many online social sites for a simple announcement that it's up and running to draw in participants.

Re: Where and how to announce the launch of a website?

#3

Post by [deleted] » Mon, Sep 17, 2007, 5:49 AM UTC

[deleted]

Re: Where and how to announce the launch of a website?

#4

Post by andy » Mon, Sep 17, 2007, 7:04 AM UTC

On Facebook.

Re: Where and how to announce the launch of a website?

#5

Post by natrius » Mon, Sep 17, 2007, 7:11 AM UTC

Send a link to the uncov guys.

Any publicity is good publicity, right? But seriously, a social network... for selling things to each other? They're going to tear you apart.

Re: Where and how to announce the launch of a website?

#6

Post by rms » Mon, Sep 17, 2007, 7:18 AM UTC

natrius wrote: post #5

Send a link to the uncov guys. Any publicity is good publicity, right? But seriously, a social network... for selling things to each other? They're going to tear you apart.

just don't link to http://www.techdumpster.com, that's a banned keyword

Re: Where and how to announce the launch of a website?

#7

Post by rms » Mon, Sep 17, 2007, 7:44 AM UTC

natrius wrote: post #5

Send a link to the uncov guys. Any publicity is good publicity, right? But seriously, a social network... for selling things to each other? They're going to tear you apart.

and now everything I post is dead, until one of the editors decides to reset my account.

Editor: are there any other banned domains besides tvbydemand?

Re: Where and how to announce the launch of a website?

#8

Post by steve » Mon, Sep 17, 2007, 8:46 AM UTC

natrius wrote: post #5

Send a link to the uncov guys. Any publicity is good publicity, right? But seriously, a social network... for selling things to each other? They're going to tear you apart.

news.yc is a "social networking" site...

I'd try to lose that buzzword, but the concept of making sites that users can communicate over is still pretty solid.

Re: Where and how to announce the launch of a website?

#9

Post by steve » Mon, Sep 17, 2007, 8:50 AM UTC

Your blog is very optimistic. You'll need that:)

This is an interesting topic. I'm always trying to learn more about what other people do for publicity. I get really tired of all the bs stories with the founders who claim that they just told some friends and then woke up with ten million users the next day.

Re: Where and how to announce the launch of a website?

#10

Post by natrius » Mon, Sep 17, 2007, 9:11 AM UTC

steve wrote: post #8

natrius wrote: post #5

Send a link to the uncov guys. Any publicity is good publicity, right? But seriously, a social network... for selling things to each other? They're going to tear you apart.

news.yc is a "social networking" site... I'd try to lose that buzzword, but the concept of making sites that users can communicate over is still pretty solid.

But news.yc doesn't call itself a social networking site. There's a big difference between sites that happen to allow people to communicate and interact with each other, and sites that list "we're a social network" on their FAQ as a reason why they're different from the competition. The latter tend to be much lamer.