Study: Searchers Choose Google Over Bing When Google’s Name Is The Results
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Study: Searchers Choose Google Over Bing When Google’s Name Is The Results
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Re: Study: Searchers Choose Google Over Bing When Google’s Name Is The Results
#2This isn't surprising at all. It's the power of brand. People trust Google, and most I suspect don't know what Bing is.
In comparison, I wonder what would happen if somebody was given a Windows 8 touch-screen laptop and told it was made by Apple? Would they comment on how beautiful and easy to use it is? I suspect they would.
Re: Study: Searchers Choose Google Over Bing When Google’s Name Is The Results
#3This isn't surprising at all. It's the power of brand. People trust Google, and most I suspect don't know what Bing is. In comparison, I wonder what would happen if somebody was given a Windows 8 touch-screen laptop and told it was made by Apple? Would they comment on how beautiful and easy to use it is? I suspect they would.
Dissonance is powerful. In the book Mistakes were made, but not by me the authors describe several experiments like this.
(https://en.wikipedia.org/wiki/Mistakes_Were_Made_(But_Not_by...)
For example, a group of schoolboys are split into 2 random groups. There's a bit of handwavey explanation about the split. One group is called "under estimators" and the other group is called "over estimators". The groups quickly develop loyalty.
It's changed my behaviour.
Re: Study: Searchers Choose Google Over Bing When Google’s Name Is The Results
#4Actual title: "Study: Many Searchers Choose Google Over Bing Even When Google’s Name Is On Bing’s Results"
In other words, people chose Google's results, even when they were labelled "Bing".
Re: Study: Searchers Choose Google Over Bing When Google’s Name Is The Results
#5Actual title: "Study: Many Searchers Choose Google Over Bing Even When Google’s Name Is On Bing’s Results" In other words, people chose Google's results, even when they were labelled "Bing".
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