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Email First Startups

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Re: Email First Startups

#5
post #4

Account creation by email was the reason I started a Posterous blog, then they moved away from that focus.

I just launched a (very minimal) clone of Posterous that tries to do everything by email ("no login necessary... or possible!"): http://urgeous.com/

Would love to hear what you think!

Re: Email First Startups

#6
I'll add another one:

Email users stick around.

I've seen a lot of web companies fail because their retention sucked. Even users that absolutely love your products forget about you because they are being bombarded with noise from everyone else.

Re: Email First Startups

#8
I'm the founder of a stealth startup that focused on email first as a key part of our product.

Swombat was one of my early adopters (https://news.ycombinator.com/item?id=5280289). Hopefully I'll be launching as a Show HN sometime next month.

Email first allowed me to quickly validate the business and generate revenue without having to worry about anything other than the core value proposition.

Re: Email First Startups

#10
Solving problems around email has a wide audience.

After our startup launched a private and secure messaging service, we weren't able to drive easy and repeatable traction.

We broadened the appeal to include email privacy which not only got press but created a ton of sticky users. Eventually, we turned it into our first point of revenue.

Email allowed us to reach a wider audience while still preserving our focus on privacy. While we weren't technically "email first" it was a big second that ultimately served our primary focus.

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