Is the self-serve SaaS startup a unicorn?

I found this to be a great post on common startup misconceptions about SaaS/Enterprise sales.

We learned a lot of these lessons the hard way at awe.sm, not necessarily because of misguided principle or bad advice, but more because we didn't properly understand and prioritize what we needed to do.

A lot of startups seem to be enamored by the "consumerization of the enterprise" trend and think they can be the next Dropbox. IMHO if that's how you want to build your business, then you must also make sure your product and market are conducive to the dynamics that made Dropbox successful (i.e. a very simple product that could be deployed in a decentralized manner and still deliver value).