Apple's upgrade dilemma
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Apple's upgrade dilemma
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Re: Apple's upgrade dilemma
#2I have seen this argument applied to Dell, Microsoft, Apple and others over the years. It is really a straw man argument. Apple will not kill off old hardware just to boost new sales. Apple keeps their offerings fairly current in order to push the envelope. When Apple dropped the floppy drive they were not trying to screw over consumers, they were looking forward and realizing that documents would not fit on a 1.4mb storage medium for much longer and they were right.
It's a matter of leaning forward or leaning backward. Another strategy Apple will likely pursue is to continue to break into new markets. The TV from Apple is likely the next innovation and area of growth that will boost Apple's outlook and get stock values up again. And that may happen this year. And beyond the TV I think Apple will be exploring other areas. We know that smart cars are coming with iOS integration. That will generate a good deal of revenue for Apple. Products like Nest and Bluetooth LE devices will also become quite handy. Just look at the Nike Fuelband, Jawbone UP and Fitbit for examples of new opportunities for hardware which integrates with the iPhone and gives consumers new gadgets to buy which leverage Apple products. Also keep in mind products like Pebble which are smart watches which integrate with the iPhone and Apple may even create their own smart watch which would surely do well given how popular the idea is with Pebble.
Apple does not need to get people to buy new iPads more frequently. They can simply create more products we are willing to buy.
Re: Apple's upgrade dilemma
#3I have seen this argument applied to Dell, Microsoft, Apple and others over the years. It is really a straw man argument. Apple will not kill off old hardware just to boost new sales. Apple keeps their offerings fairly current in order to push the envelope. When Apple dropped the floppy drive they were not trying to screw over consumers, they were looking forward and realizing that documents would not fit on a 1.4mb…
> When Apple dropped the floppy drive they were not trying to screw over consumers, they were looking forward and realizing that documents would not fit on a 1.4mb storage medium for much longer and they were right.
No, they dropped the floppy disk for aesthetic reasons. Steve was adamant about there being only a trayless CD drive, and USB. The original iMac had a CD tray, but it was switched to trayless in the first revision.
This came back to haunt them, as early CD burners only came with a tray, but aesthetics trumped utility.
Re: Apple's upgrade dilemma
#4Apple is already killing off device support, sometimes (seemingly) for marketing reasons. With iOS 6, Apple dropped support for the first-generation iPad, but continued to support the iPhone 3GS (which I cannot imagine being much faster [edit: see Xuzz's reply to this comment]). The obvious reason, from my layman's perspective, is sales: the iPhone 3GS was on the market more recently, so the (newer) iPad got the ax.
Apple also tied app support for the iPhone 5, and future iPhones, to ending support for the iPhone 3G and its ilk; I understand that long build times are far from desirable, but this move seems like a great way to encourage upgrades.
Then again, maybe I'm just a cynic.
Edit: I've not used an iPhone 3GS on a day-to-day basis, but I've seen better performance out of my first gen iPad (and maybe it's just me) just before it was EOL'd than I ever saw with the iPhone 3G/iPod touch 2G family, both of which were truly awful performance-wise before Apple pulled the plug. I'm guessing the real reason for keeping support for the iPhone 3GS but not the iPad 1G was, as coob mentioned, the fact that it was on sale when iOS 6 was released.
Re: Apple's upgrade dilemma
#5Apple is already killing off device support, sometimes (seemingly) for marketing reasons. With iOS 6, Apple dropped support for the first-generation iPad, but continued to support the iPhone 3GS (which I cannot imagine being much faster [edit: see Xuzz's reply to this comment]). The obvious reason, from my layman's perspective, is sales: the iPhone 3GS was on the market more recently, so the (newer) iPad got the ax.…
I assumed dropping the iPad had more to do with pushing all those extra pixels and low memory problems.
Re: Apple's upgrade dilemma
#6Apple is already killing off device support, sometimes (seemingly) for marketing reasons. With iOS 6, Apple dropped support for the first-generation iPad, but continued to support the iPhone 3GS (which I cannot imagine being much faster [edit: see Xuzz's reply to this comment]). The obvious reason, from my layman's perspective, is sales: the iPhone 3GS was on the market more recently, so the (newer) iPad got the ax.…
The iPhone 3GS is much faster than the original iPad. On the iPhone 3GS, you have a reasonably slow CPU and GPU, but you also only have 320x480 pixels to deal with. On the iPad, you have a slightly faster CPU and GPU (but still single core), but have to render to 1024x760 — way more pixels. You also don't have any extra RAM on the iPad, but your images and framebuffer still have to cover that extra area.
The net result is that the iPhone 3GS is much faster in practice than the original iPad (or the iPod touch 4G, which has similar issues to a lesser extent — but which they still sell, so can't drop support for). Another similarly underpowered device is the iPad 3, so I'd expect them to drop support for that even before the older iPad 2.
Re: Apple's upgrade dilemma
#7Apple is already killing off device support, sometimes (seemingly) for marketing reasons. With iOS 6, Apple dropped support for the first-generation iPad, but continued to support the iPhone 3GS (which I cannot imagine being much faster [edit: see Xuzz's reply to this comment]). The obvious reason, from my layman's perspective, is sales: the iPhone 3GS was on the market more recently, so the (newer) iPad got the ax.…
It's not particularly random. Apple supported the iPad 1, iPhone, and iPhone 3G with 2 major software updates + all minors within those major releases. That pattern is now breaking because Apple has continued to sell the iPad 2 and iPhone 3GS for much longer than those other products were available. A more interesting argument might be: given the technical constraints of the 3GS and the fact that it continued to be sold until September 2012, will Apple support it in iOS 7? It seems unlikely, but maybe we'll all be pleasantly surprised. Certainly their choice to go downmarket by selling the 2 previous models has forced them to support those devices for longer timeframes than they may have originally envisioned.
Re: Apple's upgrade dilemma
#8Apple is already killing off device support, sometimes (seemingly) for marketing reasons. With iOS 6, Apple dropped support for the first-generation iPad, but continued to support the iPhone 3GS (which I cannot imagine being much faster [edit: see Xuzz's reply to this comment]). The obvious reason, from my layman's perspective, is sales: the iPhone 3GS was on the market more recently, so the (newer) iPad got the ax.…
The 3GS supported iOS6 because Apple were still selling it at the time. They were not selling the original iPad.
Re: Apple's upgrade dilemma
#9Apple is already killing off device support, sometimes (seemingly) for marketing reasons. With iOS 6, Apple dropped support for the first-generation iPad, but continued to support the iPhone 3GS (which I cannot imagine being much faster [edit: see Xuzz's reply to this comment]). The obvious reason, from my layman's perspective, is sales: the iPhone 3GS was on the market more recently, so the (newer) iPad got the ax.…
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Re: Apple's upgrade dilemma
#10Everyone does this - it's not unique to Apple. How many single core phones run Android 4 from the factory?
It's probably less about upgrade revenue than the new opportunities in the SoC space which, unlike desktop/server CPU's, are increasing in performance/W at a much greater clip.
Software tends to expand to fit hardware capabilities, so as newer hardware comes out, software is written to use, then require the added performance.
If Apple could have shoehorned iOS 6 onto the original 256MB RAM iPad, they probably would have, but it probably performed so badly they avoided it.