2013 will see a shift from social networks back to blogs
1–10 of 36 posts
Re: 2013 will see a shift from social networks back to blogs
#2Aren't social networks just sort of like... blog networks?
Re: 2013 will see a shift from social networks back to blogs
#3>I think in 2013 and beyond we will see social media spending go up, but we will also see a big shift from Facebook and Twitter back towards blogs as influencers
I'm not convinced that blogs ever stopped being "influencers," especially given how much Google traffic goes to blogs. I suspect that whatever metrics dendory.net and others are using, however, have understated the impact of blogs and probably have for a long time.
I do think we've seen blogs shift: people with long-form aspirations write them. People who just want to post links and one-liners that are only likely to be of interest to a small circle of people use Facebook and so on.
Certainly I've spent a LOT more time writing blog posts than I've spent on Facebook, but I'm also anomalous in this respect.
EDIT: I should've just written, "I think companies are catching up to what most of us already know about the differences in purpose in both readership and writership between blogs and Facebook."
Re: 2013 will see a shift from social networks back to blogs
#4Aren't social networks just sort of like... blog networks?
More like sharecropping networks.
Re: 2013 will see a shift from social networks back to blogs
#5It's not at all clear that advertising on a blog will increase sales just because blogs are influential in the buying process. If I read a blog post that is an honest, unbiased review of a product it will likely contribute greatly to a decision to buy that product. But the power of the blog's suggestion had little to do with the fact that it was a blog and a lot to do with the fact that they were not paid to review.
If I'm reviewing simply to advertise then I lose a great deal of credibility and influence as far as the consumer is concerned. Advertising on blogs will simply shift them from the blog category to the retail or brand site category which may cost them influence.
Re: 2013 will see a shift from social networks back to blogs
#6Oh goody. Maybe it will spell the end of the "you should follow me on Twitter" imperative at the end of every blog post on every blog everywhere.
Re: 2013 will see a shift from social networks back to blogs
#7Any move towards a decentralized system that is harder to track and spy on would have my support.
Re: 2013 will see a shift from social networks back to blogs
#8It's not at all clear that advertising on a blog will increase sales just because blogs are influential in the buying process. If I read a blog post that is an honest, unbiased review of a product it will likely contribute greatly to a decision to buy that product. But the power of the blog's suggestion had little to do with the fact that it was a blog and a lot to do with the fact that they were not paid to review.…
Agreed. Furthermore, from personal experience I have clicked on adverts on search engines a number of times, but I don't remember ever clicking on a link on a blog post.
On a side note, where are you finding reviews that are "honest and unbiased"? I find them them pretty rare
Re: 2013 will see a shift from social networks back to blogs
#9I agree, this trend is a big part of how we are thinking about the future of Referly
Re: 2013 will see a shift from social networks back to blogs
#10Any move towards a decentralized system that is harder to track and spy on would have my support.
IMO popular mainstream consumption, and being difficult to track/spy, are at odds. If everybody and their brother reads what you write, I can't think of any way it could simultaneously be difficult for the Feds to follow it too.