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Learning how to attract women to web development

devbootcamp.com

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Re: Learning how to attract women to web development

#2
I thought the title was 'Learning how to attract women with web development', so the article wasn't exactly what I was expecting, but still a great (if short) read.

Could you elaborate further on what you did exactly to get the male attendants percentage to decrease and the effect you think it had?

I'm assuming that you expected the female name to draw attention to the fact that a woman was in charge, or something similar, but I will however note than on the second Tweet posted, there were more comments from Males than Females.

Re: Learning how to attract women to web development

#4
Looks like the set out to do this, and succeed with just a few simple changes to the marketing plan and adding Yoga to the days line up. The last seems like a nice technique to me as it sends the message that "women are welcome here" while not saying that in the materials (As such explicit marketing to a particular demo tends to change the feel of the event for everyone else).

On the whole quite simple - and in their case effective.

Re: Learning how to attract women to web development

#8
I was also expecting something different, but I like the overall tone of "Women are welcome here, and they're welcome to speak." I think a lot of tech companies get the first one right, but they don't know how to communicate the second point. With study after study showing that women speak less when surrounded by men, promoting the event woman-to-woman sends a powerful message.

Re: Learning how to attract women to web development

#9
> One of our goals at Dev Bootcamp Chicago is to change the ratio of women in software development: we want a 1:1 ratio in our cohorts.

Why?

That's a serious question.

My hobbies include writing, blacksmithing, cooking, and ceramics.

In writing, around half the people are women.

In blacksmithing perhaps 3% are women.

In cooking probably 90% of the blogs I read and people who take classes are women.

In ceramics it's again 90% female.

I have absolutely no desire to increase the percentage of women blacksmiths...and I have absolutely no desire to decrease the percentage of women pot throwers.

Why should I want to change these?

Why do you want to change the ratio in web development?

Re: Learning how to attract women to web development

#10
post #9

> One of our goals at Dev Bootcamp Chicago is to change the ratio of women in software development: we want a 1:1 ratio in our cohorts. Why? That's a serious question. My hobbies include writing, blacksmithing, cooking, and ceramics. In writing, around half the people are women. In blacksmithing perhaps 3% are women. In cooking probably 90% of the blogs I read and people who take classes are women. In ceramics it's a…

Women can bring different skills to the table; for example, they tend to possess more developed language skills and to be far more engaged in social media. Women are also more likely than men to talk through problems. Those seem like valuable skills, especially in a money-strapped startup environment where everyone wears several hats.
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