How To Build A Kick-Ass Growth Team
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How To Build A Kick-Ass Growth Team
1–10 of 43 posts
Re: How To Build A Kick-Ass Growth Team
#2It is interesting the focus on academic achievements.
Yet I think, that yes, it means they might be hardworking people, but does not guarantee much else.
Sometimes you find great people that are not even graduated, and I am not talking about "Bill Gates fake dropout", but people that never set a foot in college in first place.
Some people started their trade very early, sometimes in childhood, and when they reach 20, they are already masters of it.
Of course, these are rare, so if you want to risk less, hiring only the best of their classes is fine.
Re: How To Build A Kick-Ass Growth Team
#3I don't get it - Why do people abuse the term 'hacker' so much? If it's so much hip being one, then, why not try to be a real hacker instead?? Why do people simply call themselves a 'growth hacker' when all they do is simply send a bunch of marketing emails to Techcrunches and Mashables and some PR agencies??
Similarly, it was the term entrepreneur before, for example, I have a huge list of dudes on my Facebook with titles like CEO, CTO for a . Being an entrepreneur/hacker is one thing and abusing the terms is totally another!
Re: How To Build A Kick-Ass Growth Team
#4Sharing what you look for in a growth hacker and what questions to ask is very useful as many people claim they are great at "growth hacking".
My biggest insight from this is that growth hackers need to be mathematical and not marketing gurus.
Great article! Keep em coming
Re: How To Build A Kick-Ass Growth Team
#5I don't get it - Why do people abuse the term 'hacker' so much? If it's so much hip being one, then, why not try to be a real hacker instead?? Why do people simply call themselves a 'growth hacker' when all they do is simply send a bunch of marketing emails to Techcrunches and Mashables and some PR agencies?? Similarly, it was the term entrepreneur before, for example, I have a huge list of dudes on my Facebook with…
Neya - my growth team does more than just sending marketing emails. We are very data-driven and product strategy is also part of our team responsibility. We use machine-learning based classifier for many part of our company funnels
Re: How To Build A Kick-Ass Growth Team
#6I don't get it - Why do people abuse the term 'hacker' so much? If it's so much hip being one, then, why not try to be a real hacker instead?? Why do people simply call themselves a 'growth hacker' when all they do is simply send a bunch of marketing emails to Techcrunches and Mashables and some PR agencies?? Similarly, it was the term entrepreneur before, for example, I have a huge list of dudes on my Facebook with…
I think you're somewhat missing the point of the post.
I think the term hacker is very appropriate in this case. Growth hacking requires constant experimentation and a deep technical skill set (both of which are key to a "hacker"). Finally, from what I gather the term today is deliberately used to distinguish the discipline from more traditional online marketing.
Re: How To Build A Kick-Ass Growth Team
#7I don't get it - Why do people abuse the term 'hacker' so much? If it's so much hip being one, then, why not try to be a real hacker instead?? Why do people simply call themselves a 'growth hacker' when all they do is simply send a bunch of marketing emails to Techcrunches and Mashables and some PR agencies?? Similarly, it was the term entrepreneur before, for example, I have a huge list of dudes on my Facebook with…
Neya - my growth team does more than just sending marketing emails. We are very data-driven and product strategy is also part of our team responsibility. We use machine-learning based classifier for many part of our company funnels
I don't know if it's just me or if I've had a long day, but I can't really understand posts of this kind anymore when they are effectively just buzz words/phrases strung loosely together.
Re: How To Build A Kick-Ass Growth Team
#8I don't get it - Why do people abuse the term 'hacker' so much? If it's so much hip being one, then, why not try to be a real hacker instead?? Why do people simply call themselves a 'growth hacker' when all they do is simply send a bunch of marketing emails to Techcrunches and Mashables and some PR agencies?? Similarly, it was the term entrepreneur before, for example, I have a huge list of dudes on my Facebook with…
A few who have used the term have mentioned it refers to scrappiness/hacking together, definition of the word hack is:
* to cut, notch, slice, chop, or sever (something) with or as with heavy, irregular blows
I think it's quite fitting
Re: How To Build A Kick-Ass Growth Team
#9It is interesting the focus on academic achievements. Yet I think, that yes, it means they might be hardworking people, but does not guarantee much else. Sometimes you find great people that are not even graduated, and I am not talking about "Bill Gates fake dropout", but people that never set a foot in college in first place. Some people started their trade very early, sometimes in childhood, and when they reach 20,…
I don't agree with the logic behind it in this context.
a) Working hard in a commercial environment is something different from studying hard. Many successful academics are motivated by acquiring knowledge, but find it very hard to motivate themselves to produce stuff, especially marketable end-products.
b) Laziness is not a major obstacle for a good hacker. Since there is a limited amount of time per day one can truly focus, laziness can be a great aid in picking your battles and avoid wasting energy.
Re: How To Build A Kick-Ass Growth Team
#10LOTS OF CAPS!!!! I HIRED 4 PEOPLE WHO WERE TOP OF THEIR CLASS!
Seriously? This seems like him trying to retroactively explain why he has a good team. Even if his company and his team do their jobs excellently, that doesn't mean he can explain why, or even necessarily create a new team with the same level of success. Frankly, there are a lot of random factors in success.
More specifically, as other people have pointed out, the focus on academic credentials is ridiculous. I suppose if you create an insular team where everyone can pat each other on the back for having a 4.0 GPA, that's fine. But there are tons of good technical people without any credentials, or who didn't give a toss about school. Not only are you not willing to hire them, you've created a culture where even if you do find someone amazing without credentials, that person will be a second class citizen.