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Experience report: Making the bSelling add-on to Salesforce & promoting it on AppExchange

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Re: Experience report: Making the bSelling add-on to Salesforce & promoting it on AppExchange

#2
For our first web-based product we (Austhink software) decided to go straight for integration with the web-based Salesforce CRM, and put it up on Salesfore.com's AppExchange marketplace.

We've only just got it up there, but I thought that our experience may be of interest to those looking to play in the "Enterprise 2.0" (i.e. cloud-based, single-sign-on, Saas, mashed-together apps) space.

Re: Experience report: Making the bSelling add-on to Salesforce & promoting it on AppExchange

#3
bSelling is designed to appeal to salespeople by giving them a tool that is directly related to the art of selling, not to mention maximising sales and commissions, rather than the chore of data entry and reporting - which is what most CRMs generally excel at. After all, selling is about understanding customer needs and pitching a solution that meets these needs.