The few paths to startup success
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The few paths to startup success
1–10 of 17 posts
Re: The few paths to startup success
#2Too bad the theory sometimes is hard to implement...For example, my startup don't have enough money to test our marketing theories, the only thing we can do is forever change our products, but that won't help, when you make mobile apps, you /need/ marketing, otherwise you /will/ fail.
Re: The few paths to startup success
#3Too bad the theory sometimes is hard to implement...For example, my startup don't have enough money to test our marketing theories, the only thing we can do is forever change our products, but that won't help, when you make mobile apps, you /need/ marketing, otherwise you /will/ fail.
there is always alternative marketing solutions including web in person and other. Be alert to the changing demographic in the area. and if it is too hard to user feedback test, go for a leaner product without so much non-tested assumptions. Gud luk bro
Re: The few paths to startup success
#4Too bad the theory sometimes is hard to implement...For example, my startup don't have enough money to test our marketing theories, the only thing we can do is forever change our products, but that won't help, when you make mobile apps, you /need/ marketing, otherwise you /will/ fail.
I hate buying into the idea that any company /needs/ marketing. Word of mouth is very powerful. I think all companies need to position themselves for slow growth. For example, I LOVE the Weebly story: http://startupschool.org/2012/rusenko/
Over night successes rarely happen. That's my issue with incubators. A lot of times they invest in potential overnight successes when they should really be investing in those most positioned for slow growth.
Re: The few paths to startup success
#5Too bad the theory sometimes is hard to implement...For example, my startup don't have enough money to test our marketing theories, the only thing we can do is forever change our products, but that won't help, when you make mobile apps, you /need/ marketing, otherwise you /will/ fail.
So get money. Either by raising or contracts, or whatever. Or shoot your idea, people can help here.
Re: The few paths to startup success
#6Nice heads up. It seems that most newbie entrepreneurs don't really want to get their hands dirty (which is obviously not programming).
Yet, success is a very abstract concept. With that in mind I don't think that, in general, success is rare. Failure and success are both abundant. A single outcome can be a success and failure, depending on what is your baseline.
For example, when I built a small financial firm my goal was to build something cool AND get bloody rich. I failed on that. Yet, we have millions of customers right now. My dream of retiring before 30 to work for fun didn't work out.
Re: The few paths to startup success
#7Too bad the theory sometimes is hard to implement...For example, my startup don't have enough money to test our marketing theories, the only thing we can do is forever change our products, but that won't help, when you make mobile apps, you /need/ marketing, otherwise you /will/ fail.
I hate buying into the idea that any company /needs/ marketing. Word of mouth is very powerful. I think all companies need to position themselves for slow growth. For example, I LOVE the Weebly story: http://startupschool.org/2012/rusenko/ Over night successes rarely happen. That's my issue with incubators. A lot of times they invest in potential overnight successes when they should really be investing in those most…
Marketing != advertising
Marketing, for a startup, means finding a repeatable sales model.
Re: The few paths to startup success
#8Too bad the theory sometimes is hard to implement...For example, my startup don't have enough money to test our marketing theories, the only thing we can do is forever change our products, but that won't help, when you make mobile apps, you /need/ marketing, otherwise you /will/ fail.
From what you write, it looks like you equate marketing with advertising (unless it's your marketing theories that include advertising as the only path to success). That's not the case - advertising is one of the tools of marketing, not the only one. If you're interested in expanding your horizons, one interesting read is Frank Lane's "Killer Brands" - the start of the book is a little too boombastic for my tastes, but the content is very good.
Re: The few paths to startup success
#9I think the trap that a lot of entrepreneurs fall into is trying to create the next billion dollar company. It's better to start small. Find your niche and solve an actual problem for that niche. If it really is a good product, it will eventually grow on its own.
Re: The few paths to startup success
#10Earlier quoted context omitted.
I hate buying into the idea that any company /needs/ marketing. Word of mouth is very powerful. I think all companies need to position themselves for slow growth. For example, I LOVE the Weebly story: http://startupschool.org/2012/rusenko/ Over night successes rarely happen. That's my issue with incubators. A lot of times they invest in potential overnight successes when they should really be investing in those most…
Marketing != advertising Marketing, for a startup, means finding a repeatable sales model.
It's more. Marketing is you, your partners, your service, your FAQ, the way to handle email/phone calls, interviews, the building of trust.