The Federal Trade Commission closes its antitrust review

#1

Post by amitry » Thu, Jan 03, 2013, 6:19 PM UTC

The Federal Trade Commission closes its antitrust review
googleblog.blogspot.com

Re: The Federal Trade Commission closes its antitrust review

#2

Post by cft » Thu, Jan 03, 2013, 7:46 PM UTC

The real Google's monopoly is AdSense. Yes, there are "other" ad networks, but they mainly operate with publishers rejected from AdSense or those who serve content that is not compliant with intentionally vague AdSense TOS. Their "competitor's" revenues are smaller by orders of magnitude, and their CPMs are between 5 and 25% of what Google pays.

Re: The Federal Trade Commission closes its antitrust review

#3

Post by fraserharris » Thu, Jan 03, 2013, 7:46 PM UTC

This was their key victory:

"We’re pleased that the FTC and the other authorities that have looked at Google's business practices have concluded that we should be free to combine direct answers with web results."

Re: The Federal Trade Commission closes its antitrust review

#4

Post by mmanfrin » Thu, Jan 03, 2013, 9:17 PM UTC

cft wrote: post #2

The real Google's monopoly is AdSense. Yes, there are "other" ad networks, but they mainly operate with publishers rejected from AdSense or those who serve content that is not compliant with intentionally vague AdSense TOS. Their "competitor's" revenues are smaller by orders of magnitude, and their CPMs are between 5 and 25% of what Google pays.

Except that Amazon and Facebook both have the means and market to make a dent. The only real difference is that Adsense is a much more mature platform -- but then again, so was Overture.